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Tag: Marc Henri Magdelenat

Total Results: 2

Mobile improves effectiveness of cross-media advertising: ThinkMobile panel: Published: March 19, 2009; NEW YORK - Adding mobile to the marketing mix improves the effectiveness of cross-media ad campaigns, according to a panel at MediaBistro's ThinkMobile Conference & Expo.
Microsoft makes ambitious play for mobile: Published: February 17, 2009; Microsoft has played its hand: an upgraded Windows Mobile operating system, a Web backup and photo-sharing service, a marketplace for mobile apps and new voice search technology.