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Tag: Marc Poirier

Total Results: 12

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Google vs. Facebook: Who has the stronger mobile advertising strategy?
Published: October 26, 2013
Google and Facebook are increasingly going head-to-head on a number of fronts in mobile advertising, including performance marketing, a traditional area of strength for Google’s but one where Facebook is quickly gaining.

Twitter jumps ahead of Facebook with targeted display advertising
Published: September 11, 2013
While much of the talk about mobile and social advertising has been around native solutions, Twitter’s acquisition of MoPub steers the company in another direction that positions it more heavily in display.

Google beats Apple to market with music streaming as iTunes looks outdated
Published: May 16, 2013
Google’s new music streaming service is the latest sign that the Apple iTunes model for music is starting to look outdated as users increasingly migrate to cloud-based subscription services such as Spotify.

Direct response advertisers uncover new opportunities in mobile apps
Published: March 15, 2013
While brand marketers are embracing in-application advertising, direct response marketers have been less enthusiastic about the opportunity.

FTC urges mobile marketers not to cut corners when designing around small screens
Published: March 14, 2013
While mobile marketers frequently find themselves challenged when it comes to telling a compelling story on mobile devices, this is no excuse for leaving the necessary disclosures, according to new guidelines from the Federal Trade Commission.

Will Google’s new AdWords strategy do more harm than good on mobile?
Published: February 8, 2013
Google’s most sweeping overhaul to AdWords in several years is geared toward driving more revenue from mobile, which it could accomplish in the short term. However, these changes could also make it more difficult to optimize for the medium, something that could hurt mobile advertising more broadly.

Is Facebook missing an opportunity in mobile search?
Published: January 17, 2013
Mobile search is ripe for innovation and Facebook could be the one to do it, given its large user base. However, by not making its new Graph Search service available on mobile at launch, this leaves the door open for someone else to take the lead as an agent for change.

Is Google vulnerable in mobile search?
Published: December 5, 2012
While Google dominates search, most agree that neither Google nor anyone else has yet to figure out the perfect formula for mobile search. This suggests there could be an opportunity for a newcomer to disrupt the landscape.
Facebook’s stock value rises on increased mobile advertising
Published: November 27, 2012
After several rocky months, Facebook’s outlook suddenly looks stronger based on a jump in the number of ads appearing in mobile news feeds, as well as an increase in its stock value.

Facebook ramps up mobile advertising strategy to drive app downloads
Published: October 19, 2012
With strong initial results reported for Facebook’s mobile app installs ad unit, the social network is making the ads available to all developers for the first time.

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