Tag: Marc Poirier

Total Results: 10

Google beats Apple to market with music streaming as iTunes looks outdated

Published: May 16, 2013

Google’s new music streaming service is the latest sign that the Apple iTunes model for music is starting to look outdated as users increasingly migrate to cloud-based subscription services such as Spotify.

Direct response advertisers uncover new opportunities in mobile apps

Published: March 15, 2013

While brand marketers are embracing in-application advertising, direct response marketers have been less enthusiastic about the opportunity.

FTC urges mobile marketers not to cut corners when designing around small screens

Published: March 14, 2013

While mobile marketers frequently find themselves challenged when it comes to telling a compelling story on mobile devices, this is no excuse for leaving the necessary disclosures, according to new guidelines from the Federal Trade Commission.

Will Google’s new AdWords strategy do more harm than good on mobile?

Published: February 8, 2013

Google’s most sweeping overhaul to AdWords in several years is geared toward driving more revenue from mobile, which it could accomplish in the short term. However, these changes could also make it more difficult to optimize for the medium, something that could hurt mobile advertising more broadly.

Is Facebook missing an opportunity in mobile search?

Published: January 17, 2013

Mobile search is ripe for innovation and Facebook could be the one to do it, given its large user base. However, by not making its new Graph Search service available on mobile at launch, this leaves the door open for someone else to take the lead as an agent for change.

Is Google vulnerable in mobile search?

Published: December 5, 2012

While Google dominates search, most agree that neither Google nor anyone else has yet to figure out the perfect formula for mobile search. This suggests there could be an opportunity for a newcomer to disrupt the landscape.

Facebook’s stock value rises on increased mobile advertising

Published: November 27, 2012

After several rocky months, Facebook’s outlook suddenly looks stronger based on a jump in the number of ads appearing in mobile news feeds, as well as an increase in its stock value.

Facebook ramps up mobile advertising strategy to drive app downloads

Published: October 19, 2012

With strong initial results reported for Facebook’s mobile app installs ad unit, the social network is making the ads available to all developers for the first time.

Google further boosts mobile, local search strategy with Frommer’s deal

Published: August 15, 2012

Google wants to beef up its local search offerings by acquiring the Frommer’s travel guide brand as the search giant continues to look for ways to drive revenue from mobile.

Olympics network problems point to issues, opportunities as mobile, social use skyrockets

Published: July 31, 2012

Mobile users’ love of tweeting during live events has become a problem for wireless carriers trying to meet network coverage demands as use swells during events such as the Olympic Games.