Tag: March Madness

Total Results: 11

Buick turns to mobile ads to drive basketball fan engagement

Published: March 28, 2011

General Motors’ Buick automotive brand is targeting college basketball fans by running mobile ads on CBS and Turner Broadcasting System Inc. mobile Web sites and within the NCAA March Madness On Demand application.

Unilever breaks first iAd campaign to run on iPad

Published: March 17, 2011

Unilever is spotlighting its Dove Men+Care brand with mobile advertising during its inaugural season as a sponsor of the NCAA Division I Men’s Basketball Championship, running an Apple iAd campaign it claims is the first to appear on the iPad.

Lexus sponsors new Sports Illustrated mobile properties during March Madness

Published: March 17, 2011

Toyota Motor Corp.’s Lexus is the exclusive sponsor of Time Inc.’s Sports Illustrated NCAA Tournament Front Row applications for Google’s Android, Apple’s iPhone and iPod touch, as well as Flipboard for the iPad.

Infiniti revs up March Madness mobile initiatives to reach affluent hoops fans

Published: March 9, 2011

Nissan Motor Co. Ltd.’s luxury brand Infiniti is using mobile to activate its corporate partnership with the NCAA, CBS Sports and Turner Sports, NCAA Men’s Basketball and the 2011 NCAA Division I Men’s Basketball Championship.

Mercedes Benz, Microsoft run ads within CBS Sports’ NCAA March Madness apps

Published: March 12, 2010

Mercedes Benz is sponsoring the CBS Sports BlackBerry application while Microsoft is advertising within one of the TV network’s new iPhone applications.

Miller Lite uses mobile to court basketball fans during March Madness

Published: March 10, 2010

MillerCoors has added to its iPhone portfolio with a new application called Tip ‘n Spin launched to coincide with March Madness and the NCAA basketball tournament.

Brands advertise on Buzzwire’s March Madness portal

Published: March 23, 2009

Buzzwire Inc., an editorially directed, community-driven mobile Web site, has launched ad-supported NCAA Men's Basketball Tournament content for mobile devices.

Audi sponsors CBS Sports’ new iPhone app

Published: March 17, 2009

Volkswagen's Audi brand has launched a mobile campaign as the first brand sponsor of the new CBS Sports iPhone application.

AT&T runs March Madness college basketball texting sweepstakes

Published: March 2, 2009

AT&T and NCAA Men's Basketball are connecting fans with their favorite teams via mobile and giving them a chance to win free tickets to this year's championship game.

AT&T debuts NCAA March Madness mobile portal

Published: March 20, 2008

AT&T Mobility has debuted a new mobile content portal for NCAA March Madness in a race with other carriers to offer value-added content.