Tag: Marci Troutman

Total Results: 40

What is the one unexpected thing that may happen during the holidays?

Published: October 21, 2011

There is no doubt that holiday 2011 may be very different from past years, with tablets, QR codes, social and mobile, and daily deals shaking up the mobile marketing and commerce landscape.

CNN, Washington Post struggle to handle Steve Jobs mobile traffic: Keynote

Published: October 7, 2011

When technology entrepreneur and icon Steve Jobs passed away on Wednesday, Oct. 5, mobile traffic spiked as consumers turned to their devices to learn about the news. Unfortunately, some sites were not ready to deal with the surge in traffic.

Victoria’s Secret drives in-store traffic via geo-targeted mobile ads

Published: September 26, 2011

Victoria’s Secret is driving consumers in-store via geo-targeted mobile banner ads that promote the company’s new NFL gear.

Chevy pushes consumers to dealerships via mobile ads

Published: August 19, 2011

General Motors Co.’s Chevrolet is running targeted mobile banner ads to drive consumers to dealerships.

Unilever misses mark on I Can’t Believe It’s Not Butter mobile ad campaign

Published: May 31, 2011

Unilever’s I Can’t Believe It’s Not Butter mobile banner ad illustrates how important it is to have a mobile-optimized landing page. The company’s mobile landing page is not mobile-optimized, making its execution fall short.

Choice Hotels exec: User interface, branding is key for first-time mobile customers

Published: April 29, 2011

SAN FRANCISCO - A Choice Hotels executive at the Mobile Shopping Summit said that the first interaction between many of its customers and the brand is via mobile, adding that user interface and branding becomes more important in capturing user engagement from the beginning.

Facebook rolls out unified mobile Web experience

Published: April 4, 2011

Facebook has upgraded its mobile site to deliver a unified experience across all platforms – for both smartphones and feature phones.

Coca-Cola iPhone ads land clickers on Flash PC Web site

Published: December 7, 2010

Coca-Cola is running a banner ad via Hallmark’s Ultimate Holiday iPhone application, but rather than taking users to a mobile-optimized landing page, they get redirected to a Flash-based Web site.

Mobile SEM to drive Black Friday sales, making site performance optimization essential

Published: October 6, 2010

Brands and retailers need to revamp their mobile search engine marketing and optimization practices for Black Friday and Cyber Monday, and ensure that their mobile Web sites are prepared to handle the resulting spikes in traffic.

Adding Facebook Like to mobile site can boost sales: Steve Madden

Published: September 28, 2010

Adding the Facebook “Like” button to a mobile commerce-enabled site could drive sales and branding of the brand or retailer’s products and services, according to industry experts.