Tag: Marcus Startzel

Total Results: 19

VeeV Acai Spirit stirs up brand awareness via mobile ads

Published: December 19, 2011

Veev Acai Spirit tapped mobile ads to help drive awareness and increase sales.

JetBlue sees 39K interactions with mobile ad unit

Published: August 9, 2011

JetBlue saw more than 39,000 interactions with its rich-media mobile ad unit, which highlighted the company’s “Celebrity Baggage” campaign.

Samsung takes aim at Apple iPad with Galaxy Tab

Published: September 20, 2010

Samsung has Apple’s iPad squarely in its sights with its Android-based Galaxy Tab that will be on the top four U.S. carriers and—gasp—will support Adobe Flash.

Use mobile to break through the holiday marketing clutter: AT&T panelist

Published: September 3, 2010

NEW YORK - This holiday season will be the first where mobile will play a key role in shaping shopping decisions for today’s consumer, per the consensus at the Mobile Marketing Summit.

Baltimore hospital targets residents with location-based mobile initiative

Published: June 14, 2010

Baltimore’s Harbor Hospital will use location-based mobile technology in its new mobile communication initiative.

Traditional targeting and optimization does not work in mobile: MMF panel

Published: June 9, 2010

NEW YORK – Marketers can deliver contextual and relevant messages through location and behavorially targeted mobile advertising, according to a panel at the Mobile Marketing Forum.

Commerce and retail has huge play in mobile advertising: Panelist

Published: March 4, 2010

SAN FRANCISCO - As smartphones and affordable data plans become commonplace, consumers are looking to mobile devices for their shopping needs, according to two rival executives at mobile ad networks.

Lexus, Walmart, JCPenney, Best Buy used mobile effectively during holidays: webinar

Published: January 28, 2010

Lexus, Walmart, JCPenney, Best Buy and Vicks are all brands that used the mobile channel effectively during the holiday season to increase consumer engagement and drive sales.

Webinar: Happy Holidays or Not: Mobile Lessons Learned, and Best Practice for 2010

Published: January 14, 2010

Register for this free webinar discussing mobile's performance over the holidays, brands that got it right, lessons learned and best practice for 2010. Panelists from CNN, ESPN Mobile, R/GA and sponsor Millennial Media.

Mobile marketing no longer a year away: ad:tech panel

Published: November 5, 2009

NEW YORK – Panelists at ad:tech’s Mobile Mix session made a case for mobile marketing by letting audience members know that it isn’t as hard as everyone thinks.