Tag: Marcus Startzel

Total Results: 19

Clearing some myths about buying mobile advertising

Published: November 4, 2009

By Marcus Startzel

Conflicting statements were made throughout Advertising Week about the seemingly daunting process for creating and buying for mobile. Let's address this head-on for every advertiser nationwide.

Dos and don’ts of holiday mobile marketing: Experts speak out

Published: November 2, 2009

Brands that have been stung by the economic slowdown will likely be using mobile as part of their multichannel efforts to drive sales this holiday season.

Apps hot right now, but mobile Web will win: digiday panelist

Published: September 18, 2009

NEW YORK - Will applications finally monetize mobile media and marketing from the years of hype, big promises and frustrating potential?

Jaguar debuts mobile ad campaign in new ESPN app

Published: August 31, 2009

Jaguar is promoting its XF car model with mobile banner ads within ESPN’s Fantasy Football 2009 Draft Kit iPhone application.

McDonald's taps mobile for McCafe Mocha promotion

Published: August 6, 2009

McDonald's has launched its first mobile marketing campaign that specifically targets the Hispanic demographic while on the go.

Apple's profits soar despite recession

Published: July 23, 2009

With 5.2 million iPhones sold in the third quarter alone, Apple is laughing in the face of those who thought the OEM would have to lower its smartphone prices during the recession.

Microsoft case study kicks off Mobile Marketer Webinar Series

Published: June 11, 2009

A case study on how Microsoft's snackable mobile video content is driving results marks the beginning of the Mobile Marketer Webinar Series.

Mobile outperforming online, although metrics still evolving: Mobile Marketer/DMA panel

Published: April 29, 2009

NEW YORK - Tracking and measuring a mobile campaign's effectiveness is crucial in these times when every media dollar is expected to stretch and ROI is an expectation.

Mobile not one channel, but eight: MobileMix speaker

Published: April 23, 2009

SAN FRANCISCO -- It was expected. Someone in the audience at the final ad:tech MobileMix session asked: "Everyone has been saying this is the year of mobile for five years. Is it?"