Tag: Maria Mandel

Total Results: 9

Why mobile is a must this holiday season

Published: September 8, 2010

The huge potential of mobile will be realized this holiday season as brands go all in ramping up their multichannel marketing strategy during this crucial, challenging time of year.

Why analytics is becoming critical to mobile advertising's future

Published: September 7, 2010

Nokia’s recent acquisition of Motally highlights the importance of analytics for mobile advertising to achieve its full potential and take its rightful place at the center of brands’ multichannel strategy.

Use mobile to break through the holiday marketing clutter: AT&T panelist

Published: September 3, 2010

NEW YORK - This holiday season will be the first where mobile will play a key role in shaping shopping decisions for today’s consumer, per the consensus at the Mobile Marketing Summit.

AT&T exec offers best practices for holiday mobile marketing

Published: August 11, 2010

AT&T Advanced Ad Solutions' Maria Mandel said that mobile marketing is a great way to break through the noise and clutter of an oversaturated media environment during the holiday season.

AT&T poaches Ogilvy exec to accelerate advertiser push

Published: June 21, 2010

Maria Mandel, head of Ogilvy’s digital lab and North American chair of the Mobile Marketing Association, has moved to AT&T as the nation’s largest telecoms company’s puts on a more advertiser-friendly face.

What does MMA CEO’s resignation mean for mobile marketing?

Published: December 9, 2009

The MMA announced that global president/CEO Mike Wehrs will resign effective Dec. 31 after having led the association for just one year. So where does this leave the industry?

Mobile’s customer engagement outplays other channels: MMF panel

Published: June 3, 2009

NEW YORK -- Because mobile devices can sense touch, sound, motion and location, brands are finally realizing the opportunities that the channel brings.

Brands increasing mobile spend despite economy: digiday panel

Published: March 13, 2009

NEW YORK - Panelists at yesterday's digiday: Mobile conference were bullish on the state of mobile marketing, despite the recession.

Keep end-user experience in mind, Ogilvy exec at IAB Mobile

Published: July 22, 2008

NEW YORK -- The mobile marketing industry yesterday got a vote of confidence at the IAB Leadership Forum: Mobile event from one of the key interactive experts at WPP Group's Ogilvy advertising agency.