Tag: Maria Mandel

Total Results: 4

What does MMA CEO�s resignation mean for mobile marketing?: Published: December 9, 2009; The MMA announced that global president/CEO Mike Wehrs will resign effective Dec. 31 after having led the association for just one year. So where does this leave the industry?
Mobile�s customer engagement outplays other channels: MMF panel: Published: June 3, 2009; NEW YORK -- Because mobile devices can sense touch, sound, motion and location, brands are finally realizing the opportunities that the channel brings.
Brands increasing mobile spend despite economy: digiday panel: Published: March 13, 2009; NEW YORK - Panelists at yesterday's digiday: Mobile conference were bullish on the state of mobile marketing, despite the recession.
Keep end-user experience in mind, Ogilvy exec at IAB Mobile: Published: July 22, 2008; NEW YORK -- The mobile marketing industry yesterday got a vote of confidence at the IAB Leadership Forum: Mobile event from one of the key interactive experts at WPP Group's Ogilvy advertising agency.