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Tag: Marin Software


Total Results: 10

Door closing on opportunity for mobile paid search bargains
Published: March 21, 2014
With the era of bargain pricing in mobile paid search nearing an end, marketers can expect a tougher time breaking through on smartphone screens unless they have big budgets or can enhance their strategies through contextual relevance, social and voice.

Tablet paid search spend eclipsed smartphones in Q4: report
Published: February 13, 2013
The continued adoption of tablets coupled with strong performance for paid search efforts on these devices is driving an increase in tablet search budgets, creating a fast-growing, multi-billion dollar market, according to a new report from Marin Software.

Facebook pits itself against Google in search
Published: January 16, 2013
Facebook wants to harness the power of its large customer base to delve into the search category. While mobile is not immediately on the agenda, the move points to the social network’s growing aspirations to become a digital marketing powerhouse that can take on the likes of Google.

Hyperlocal ads are linchpin to holiday mobile search success
Published: November 30, 2012
Consumers are undoubtedly using their mobile devices more this holiday season to search. The trick for marketers though, is using the medium to drive repeat traffic.
Tablet paid search will surpass smartphone search in the future: report
Published: July 13, 2012
The popularity of tablets has caught the attention of marketers, with the share of paid search spend on iPad and tablet devices increasing 40 percent, according to a new report from Marin Software.
Are marketers putting big money behind mobile search?
Published: April 2, 2012
While consumers are increasingly conducting searches via their mobile devices, the budgets allocated for mobile search have often not kept pace.
Mobile to account for 25pc of paid-search clicks on Google by December: Marin
Published: March 27, 2012
Mobile search grew significantly in 2011, with Google’s share of clicks from mobile devices increasing by 132 percent between January and December of last year, according to a new report from Marin Software.

Google’s mobile search business becomes focus of FTC antitrust investigation
Published: March 15, 2012
Google’s influence in the quickly growing mobile search industry is reportedly a new focus of the Federal Trade Commission’s ongoing antitrust investigation into the company.
Mobile paid search clicks, spend jump in Q4
Published: January 12, 2012
Mobile paid search put in a stellar performance in the fourth quarter of 2011 with a pair of new reports indicating mobile’s share of paid clicks doubled during the period while retailers increased their mobile search spend by 269 percent.

Google on track to rake in $2.5B from mobile ads
Published: October 17, 2011
Google’s expects to bring in $2.5 billion from mobile advertising over the next year, driven by bigger and more frequent mobile search campaigns.
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