Tag: Marin Software

Total Results: 5

Are marketers putting big money behind mobile search?

Published: April 2, 2012

While consumers are increasingly conducting searches via their mobile devices, the budgets allocated for mobile search have often not kept pace.

Mobile to account for 25pc of paid-search clicks on Google by December: Marin

Published: March 27, 2012

Mobile search grew significantly in 2011, with Google’s share of clicks from mobile devices increasing by 132 percent between January and December of last year, according to a new report from Marin Software.

Google’s mobile search business becomes focus of FTC antitrust investigation

Published: March 15, 2012

Google’s influence in the quickly growing mobile search industry is reportedly a new focus of the Federal Trade Commission’s ongoing antitrust investigation into the company.

Mobile paid search clicks, spend jump in Q4

Published: January 12, 2012

Mobile paid search put in a stellar performance in the fourth quarter of 2011 with a pair of new reports indicating mobile’s share of paid clicks doubled during the period while retailers increased their mobile search spend by 269 percent.

Google on track to rake in $2.5B from mobile ads

Published: October 17, 2011

Google’s expects to bring in $2.5 billion from mobile advertising over the next year, driven by bigger and more frequent mobile search campaigns.