Tag: Mark Beccue

Total Results: 14

How Google is changing the mobile recommendation game

Published: December 16, 2011

Google’s recent purchase of the recommendation service Clever Sense makes it clear that the company is building its repertoire to become a heavy hitter in mobile recommendations.

Why mobile marketers think Steve Jobs is irreplaceable

Published: October 7, 2011

Steve Jobs' death is reverberating throughout the mobile industry as executives consider his tremendous impact on the genesis of mobile marketing and whether there is anyone to carry on the torch.

Is HTML5 growing faster than expected?

Published: August 5, 2011

With companies such as Twitter, Financial Times and InMobi all recently committing to HTML5, the technology-in-the-making appears to be picking up steam at a faster pace.

Apple faces challenges monetizing App Store

Published: July 26, 2011

Rules covering how digital content is sold within apps for iOS have some publishers agreeing to pay Apple a cut of subscription sales, while others are dropping sales options from their apps.

Changes to iTunes app ranking algorithm will have wide impact: experts

Published: May 5, 2011

ITunes is rumored to have made modifications to its App Store ranking algorithm, now taking into account qualitative information such as reviews and frequency of usage on top of download statistics, according to ABI Research.

Watch out Groupon: Visa bets on mobile deals space

Published: April 22, 2011

Visa is delivering real-time discounts to mobile consumers when and where they shop, which means the financial services company is now competing with the likes of Groupon, LivingSocial, foursquare, Facebook and eBay.

Apple throws lifeline to media companies with App Store subscriptions

Published: February 16, 2011

Apple’s introduction of a subscription service for media companies that publish content-based apps in the App Store may be a godsend for publishers that have been suffering with monetization models since the rise of digital channels.

Google refines Android strategy ahead of iPhone app download tsunami

Published: February 4, 2011

Google’s launch of Android gave Apple’s iPhone what industry experts believe was much-needed competition. Now, with the iPhone coming to Verizon’s network Feb. 10, Google has launched initiatives meant to help it compete with the Apple device and the App Store.

Whole Foods tells customers to eat right with new app

Published: August 24, 2010

Fancy an organic foods chain telling its own customers to eat healthier? Well, that is exactly the premise of the Whole Foods Market Missions application.

The North Face launches branded iPhone app to engage outdoor enthusiasts

Published: August 5, 2010

Outdoor apparel supplier The North Face has rolled out a free, branded application to help consumers locate trails, track their progress and share their adventures worldwide.