Welcome to Mobile Marketer. Skip directly to: main content, navigation, search box.

Tag: Mark Donovan


Total Results: 6

Only one in five smartphone owners check-in through mobile: study
Published: May 14, 2011
A new study finds that only one in five smartphone owners access check-in services from their mobile devices.
Apps with social functionality drive better interaction rates: CTIA panel
Published: October 7, 2010
SAN FRANCISCO – Many companies are exploiting the growing demand for social mobile applications because they enable brand advocates to share their loyalty and possibly spread it.
Smartphones shift US mobile gaming market landscape
Published: April 19, 2010
Despite a 13 percent decline in the number of gamers in the past year, the mobile gaming market is still poised for growth, offering marketers opportunities, according to comScore.
Daily mobile Web consumption of news, information doubles: comScore
Published: March 17, 2009
A new study claims that the number of U.S. consumers using their mobile device to access news and information on the Internet more than doubled from January 2008 to January 2009.
Light wired Internet users 30 percent more likely to access mobile Web
Published: February 26, 2009
A new study claims that light wired Internet users are 30 percent more likely than heavy wired Internet users to use their mobile devices to access Internet content.
Mobile video adoption up, M:Metrics exec at NATPE Mobile
Published: January 30, 2008
LAS VEGAS -- Digital convergence is fueling the growth of the mobile channel, resulting in more attention from consumers and advertisers.