Tag: Marriott

Total Results: 30

Courtyard by Marriott aims to increase mobile bookings via iPad app sponsorship

Published: May 24, 2012

Courtyard by Marriott is spreading brand awareness and driving hotel bookings as the launch sponsor on AccuWeather’s revamped iPad application.

Courtyard by Marriott updates lobbies with QR code-enabled virtual concierge

Published: April 30, 2012

Courtyard by Marriott has rolled out QR code-enabled virtual concierge displays at 500 locations to make it easy for guests to access information about local attractions.

Mobile Web is being underserved, undervalued right now: Mobile Marketing Day panel

Published: March 23, 2012

NEW YORK – Panelists at the 4th annual Mobile Marketing Day 2012 conference said that although applications are great, the mobile Web is ubiquitous and is the bare minimum needed to get started in mobile.

Are QR codes replacing SMS?

Published: February 13, 2012

SMS is a reliable workhorse in mobile marketing, but with the sudden rise and popularity of QR codes, text-in call to actions are being substituted by mobile bar codes.

What does 2012 have in store for mobile bar codes?

Published: January 5, 2012

There are differing theories on whether or not QR codes will dominate in 2012.

Are marketers killing consumer enthusiasm for QR codes?

Published: November 9, 2011

Marketers are at various stages in the adoption of QR codes as part of their ongoing marketing efforts. However, simply linking to a video or mobile page may damage consumer enthusiasm and dampen their willingness to engage.

How to use mobile bar codes in direct response marketing

Published: July 13, 2011

By Laura Marriott

One effective way for brands to instantaneously communicate with consumers is by introducing mobile bar codes into their marketing campaigns as a direct response mechanism.

Navigating mobile 2D bar codes: Fee vs. free

Published: June 10, 2011

By Laura Marriott

Major brands are increasing their deployment of mobile bar code campaigns every day and everywhere like never before. But which mobile bar code should you use?

Do CPGs need to up the ante and invest more in mobile?

Published: May 6, 2011

While consumer packaged goods behemoths such as Procter & Gamble and General Mills count among the early adopters of mobile marketing, overall the CPG sector’s movement into mobile has been fragmented.

An acquisition marketing strategy that excludes mobile is a failure

Published: April 18, 2011

Acquisition marketing channels such as direct mail are making a comeback after a slight dip in spend that was caused by economically-driven caution on the part of marketers.