Tag: Mars

Total Results: 50

Top 10 mobile advertising campaigns of Q1

Published: April 16, 2012

McDonald’s, Pepsi and Trader Joe’s are among the marketers that rolled out interactive and engaging mobile advertising campaigns during the first quarter of this year that not only built their brand presence but helped them connect with consumers on a deeper level.

Mars M&Ms drives Easter sales via mobile ad campaign

Published: March 27, 2012

Candy giant Mars is running a mobile advertising campaign for its M&Ms brand to increase awareness and sales leading up to Easter.

Dove sweetens mobile strategy with ad campaign

Published: February 6, 2012

Dove is running Valentine’s Day-themed mobile ads as a way to bolster holiday sales of the sweet treats.

Mars M&Ms stirs up hype for new product launch via mobile ads

Published: January 26, 2012

Candy giant Mars is using mobile ads for its M&M brand to intrigue users about a new line of candies being launched during the upcoming Super Bowl.

How is mobile changing the greeting card business?

Published: December 21, 2011

Consumers are increasingly using mobile as their preferred method of communication, and the greeting card industry has evolved to help consumers send personalized messages via multiple mobile channels.

T.J. Maxx, Marshall’s, Home Goods enhance holiday campaign with mobile video

Published: November 22, 2011

T.J. Maxx, Marshall’s and Home Goods are using mobile advertisements to spread holiday cheer with a campaign that involves video, social and location-based features.

Mobility and the art of contextual relevance

Published: October 17, 2011

By Scott Forshay

Brands must master the art of not simply marketing to people but, instead, master the art of marketing to context.

Brands want to embed foursquare into their strategy: Phonevalley CEO

Published: September 22, 2011

NEW YORK – Although location is the killer app of mobile, services such as check-ins do not add any value unless there is an incentive attached, according to panelists at Digiday Mobile.

Location-based marketing can increase average order value, frequency, loyalty

Published: March 29, 2011

While privacy concerns persist, adding a location component to a campaign gives mobile marketers the opportunity to increase the relevancy of their messages and make them immediately actionable.

How small businesses can take advantage of SMS

Published: January 7, 2011

By Bryce Marshall

How do small and midsize businesses leverage SMS effectively on a pragmatic day-to-day basis? How do they visibly affect customer relationships and drive bottom-line value?