Tag: Martha Stewart Living

Total Results: 8

News Corp., Conde Nast bet on Apple Newsstand

Published: October 14, 2011

With the launch of iOS 5, Apple has rolled out Newsstand to serve as the central hub for mobile magazine and newspaper subscriptions.

Martha Stewart Living Omnimedia doles out free mobile subscriptions

Published: September 2, 2011

Martha Stewart Living Omnimedia is giving readers of Martha Stewart Living and Everyday Food free iPad editions with their print subscriptions.

Ghirardelli Chocolate drives consumers to specialty store locations via mobile ad

Published: June 27, 2011

Ghirardelli Chocolate is bolstering product sales via mobile ads that drive consumers to specialty stores to buy the sweets.

Target implements QR codes in print ads to engage readers

Published: February 25, 2011

Retail giant Target is the latest in a string of brands turning to mobile bar codes to help provide customers with a more interactive experience by embedding them in advertisements within national publications.

Martha Stewart Living opts for paid monetization model for new baking app

Published: December 21, 2010

Martha Stewart Living Omnimedia Inc. has rolled out an iPhone application dubbed “Martha Stewart Makes Cookies" to provide home-bakers with recipes and how-to tools for baking.

Estee Lauder, Tiffany & Co., Macy’s ads prove iPad is canvas for engagement

Published: November 12, 2010

Top-notch brands such as Estee Lauder, Tiffany & Co., FedEx, Macy’s and Nestle are finding that the iPad is changing the print advertising landscape, allowing for more engaging and interactive experiences.

Martha Stewart targets grocery shoppers with first app

Published: February 17, 2010

Martha Stewart Living Omnimedia Inc. has launched its first iPhone application, Martha’s Everyday Food, to extend its brand and reach on-the-go consumers with shopping in mind.

Welch’s, Uncle Ben’s, Johnsonville activate print ads with mobile bar codes

Published: October 16, 2009

The November issue of Martha Stewart Living Omnimedia’s Everyday Food magazine includes mobile-activated ads from brands such as Welch’s, Uncle Ben’s and Johnsonville Sausage.