Tag: Martin Hayward

Total Results: 4

Mobile second-screen experiences will be star player in March Madness marketing: Published: March 16, 2012; Mobile is likely to be a more important strategy in brands� marketing toolbox for this year�s NCAA basketball tournament, which began this week.
Verizon, Redbox partnership will broaden market for mobile video: Published: February 7, 2012; Verizon and Redbox are teaming up to create a flexible and affordable national product that will offer both physical DVDs and streaming online video to a variety of devices.
Where the marketing dollars are heading in 2012: Published: February 3, 2012; By Martin Hayward
Print media is said to represent only 8 percent of consumer time, but accounts for 27 percent of ad spending. Mobile also represents 8 percent of consumer time, but only 0.5 percent of ad spending.
How to make iPhone video delivery the core of your mobile marketing strategy: Published: September 8, 2009; By Martin Hayward
There�s no doubt the consumption of mobile video continues to skyrocket. Marketers cannot ignore the tremendous opportunity mobile video brings.