Tag: Mashery

Total Results: 8

How do APIs affect mobile for publishers?

Published: November 8, 2011

Choosing only select data sets from an API for mobile Web sites and applications is crucial for publishers to reach the most consumers.

CEOs dish on QR codes at Mobile Marketing Summit

Published: September 9, 2011

NEW YORK – Scanbuy CEO Mike Wehrs defended QR codes during a heated CEO panel at Mobile Marketer's Mobile Marketing Summit.

How to defend the brand with apps

Published: October 28, 2010

By Oren Michels

Whatever the choices marketers make, it is worth noting: Brands are still something to be treasured and controlled.

Apple changes to app development restrictions to boost mobile ads

Published: September 10, 2010

Apple updated its iPhone Developer Program License Agreement, giving developers the choice of a variety of ad services to earn money and fund their applications.

In-house developers to build mobile apps or outside developers?

Published: August 17, 2010

By Oren Michels

No matter which group you are thinking about, here is a quick rule of thumb: Developers who use preexisting software for their products are fast and steady, but dull.

Marketing in the iPad Age

Published: July 6, 2010

By Oren Michels

What are the implications to marketing of the Apple iPad's influence on consumer engagement and connectivity?

Why software giants—except Apple—should not be making handsets

Published: July 2, 2010

While both Microsoft and Google excel in their own spheres, the one thing they should steer clear from are screws and screens.

The Guardian licenses content with tiered API management platform

Published: June 30, 2010

British newspaper The Guardian has integrated a new API management platform that lets it monetize its digital assets with greater precision.