Tag: MasterCard

Total Results: 24

Authentication going to be more revolutionary than commerce transaction: CTIA panelist

Published: October 13, 2011

SAN DIEGO – As mobile merges with commerce, the consumer’s potential options for payment for both virtual and actual goods expands, according to panelists at the CTIA Enterprise & Applications 2011 conference.

Subway to let consumers tap-to-pay for meals via contactless payments initiative

Published: October 10, 2011

Restaurant franchise Subway is strengthening its position in the mobile space via a new initiative that will let consumers pay for their meal by tapping a MasterCard PassPass-enabled device or card at the register.

MasterCard entices Yankee fans via mobile incentive

Published: August 2, 2011

MasterCard is letting Yankee fans interact with their favorite team and vie for a chance to win VIP tickets to a future game via an interactive mobile campaign.

How does Google’s entry change mcommerce as we know it?

Published: May 27, 2011

NEW YORK – Google is marking its territory in the mobile commerce space by partnering with Citi, MasterCard, First Data and Sprint to unveil a new mobile wallet that not only lets consumers store all of their cards on one single device, but pay for goods and services via one tap.

Young, tech-savvy consumers increasingly adapt to making mobile purchases

Published: May 26, 2011

Consumers are gradually using their mobile device to make payments, proving that smartphones are becoming the most important technology accessory amongst younger generations, per a recent survey by MasterCard Worldwide.

Golf Digest makes iPad debut with ad-supported specialty app

Published: January 31, 2011

Golf Digest has launched an iPad application for its 2011 Hot List Special Issue, which lets users read reviews of all 94 featured clubs, watch video tutorials and product demos and buy clubs directly from retailers.

McDonald’s sponsors Houston Texans’ mobile marketing initiatives

Published: August 19, 2010

McDonald’s, MasterCard and Whataburger are the initial sponsors of the just-launched mobile marketing program of the National Football League’s Houston Texans.

Why Google's in-app carrier billing could equalize Android and iPhone

Published: July 27, 2010

Google has updated its Android Market Developer Distribution Agreement to pave the way for in-application carrier billing with the goal of making the mobile payments process easier.

Lexus, Walmart, JCPenney, Best Buy used mobile effectively during holidays: webinar

Published: January 28, 2010

Lexus, Walmart, JCPenney, Best Buy and Vicks are all brands that used the mobile channel effectively during the holiday season to increase consumer engagement and drive sales.

Mobile Commerce Daily - Sony Ericsson to preload bar code reader on mobile devices in 2010

Published: December 2, 2009

Today in Mobile Commerce Daily: Sony Ericsson to preload bar code reader on mobile devices in 2010 and online electronics retailer Crutchfield enters mobile commerce.