Tag: Matt Silk

Total Results: 7

Key tips for holiday mobile marketing planning

Published: October 13, 2010

By Matt Silk

Mobile Marketer recently reported that companies’ holiday mobile marketing budgets are expected to be around $50,000 to $250,000 this year. But how do marketers develop an effective holiday plan?

Google-AdMob deal is about real-time data collection

Published: November 17, 2009

By Matt Silk

With the AdMob purchase, Google will acquire mounds of clickstream data and the records of millions of transactions in and around iPhone apps to use to grow its own Android mobile platform.

Waterfall launches green beer search tool for St. Patrick's Day

Published: March 10, 2009

Just in time for St. Patrick's Day, Waterfall Mobile has launched a text-message-based search engine to find green beer.

Super Bowl ads to include more cross-platform calls to action

Published: January 22, 2009

Super Bowl ads will include more cross-platform calls to action this year, according to Watefall Mobile.

Prove it or lose it: Mobile matters now more than ever

Published: November 14, 2008

By Matt Silk

In virtually every direction, there is a storm on the horizon. Prices are up, credit is scarce, revenue is down, consumers lack confidence and marketers are being forced to fiercely defend their budgets.

BMW runs mobile campaign for X6 car

Published: June 25, 2008

Luxury automaker BMW launched a campaign promoting its first X6 Sports Activity Coupe, using mobile as part of a multichannel effort to build a relationship with consumers.

YouTube star Tay Zonday allies with Waterfall Mobile

Published: January 9, 2008

YouTube phenomenon Tay Zonday and Waterfall Mobile are launching a direct-to-consumer mobile community powered by Waterfall Mobile's Msgme platform.