Tag: Matthew Valleskey

Total Results: 11

Shopping behaviors differ between tablets and smartphones

Published: September 23, 2011

Mobile shopping tools will be used very differently between tablets and handsets with tablet users conducting more research and mobile consumers shopping on the go.

Relevancy crucial to successful SMS marketing: exec

Published: September 9, 2011

NEW YORK – When building a mobile database, companies need to focus on finding ways to target consumers through as many channels as possible with relevant short messages, according to an industry expert at the Mobile Marketing Summit conference.

SMS enhances CRM/loyalty programs: Mobile Marketing Day panel

Published: March 5, 2010

NEW YORK – Panelists at Mobile Marketing Day discussed how to build an opted-in SMS database that ties in with other channels such as email and direct mail.

Mobile marketing no longer a year away: ad:tech panel

Published: November 5, 2009

NEW YORK – Panelists at ad:tech’s Mobile Mix session made a case for mobile marketing by letting audience members know that it isn’t as hard as everyone thinks.

L'Oréal Paris develops MMS campaign for brand awareness

Published: August 17, 2009

Beauty products giant L'Oréal Paris ran an MMS campaign to extend brand awareness around two new products for women and men.

Red Cross reaffirms faith in mobile fundraising

Published: August 14, 2009

NEW YORK -- Consumers donated an estimated $500,000 last year through their mobile phones and almost 40 percent of those funds went to the American Red Cross.

Surprise at DM Days show: Many didn't know how to text

Published: June 22, 2009

NEW YORK -- While the exhibition floor was not packed, the few and the proud at the Direct Marketing Association's 2009 DM Days conference last week showed enthusiasm anyway.

Integrating mobile into traditional media is essential: Mobile Marketer/DMA panel

Published: April 29, 2009

NEW YORK - Integrating mobile into traditional media campaigns is essential for marketers, whether they use banner ads, mobile Web sites, SMS, search, applications or coupons.

Mobile not one channel, but eight: MobileMix speaker

Published: April 23, 2009

SAN FRANCISCO -- It was expected. Someone in the audience at the final ad:tech MobileMix session asked: "Everyone has been saying this is the year of mobile for five years. Is it?"

Ad:tech takes mobile marketing pavilion to Miami

Published: May 16, 2008

The response to the mobile marketing pavilion at ad:tech San Francisco has convinced the nation's leading interactive marketing show organizer to take that concept to Miami.