Tag: Maxim

Total Results: 6

University of Texas Medical Branch taps IBM mobile software to improve patient care

Published: November 1, 2010

The University of Texas Medical Branch is using IBM enterprise asset management software Maximo Everyplace to gain intelligence on thousands of physical assets across its campus via mobile.

Unilever breaks largest US multichannel ad program using mobile bar codes

Published: June 23, 2010

Unilever rolled out a multichannel marketing campaign featuring mobile to promote the launch of the newest addition to the Axe fragrance portfolio, Axe Twist.

Pepsi courts youth demographic with 2D bar codes

Published: August 6, 2009

PepsiCo Inc. is using mobile advertising and content distributed via 2D bar codes to engage with its target audience of 18-24-year-olds and promote its Pepsi Max brand.

Pontiac mobile campaign sees 32 percent engagement: Mobile Marketer webinar

Published: July 16, 2009

Pontiac's campaign promoting its G8 GXP sedan on Maxim's mobile properties saw 32 percent engagement from users, according to a JumpTap-sponsored Mobile Marketer webinar.

Maxim launches mobile IVR campaign

Published: June 27, 2008

Maxim is running a mobile IVR campaign that encourages consumers to buy the magazine's "Hottie of the Month" wallpapers.

ShopText targets magazine brands for text-to-buy

Published: March 3, 2008

Top magazine brands such as CosmoGirl, Maxim, Lucky and Allure are using ShopText to let consumers buy products anytime from any media using a simple text message.