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Tag: Maxim

Total Results: 8

Top augmented reality campaigns from the first half
Published: September 5, 2012
Move over QR codes, there is a new boss in town. Over the past year, augmented reality has taken over the mobile space and has marketers thinking of new ways to incorporate the technology into their strategies to develop interactive and engaging campaigns.
Maxim magazine embraces augmented reality to bring cover model to life
Published: August 9, 2012
Maxim magazine is letting readers bring its September cover to life via a new augmented reality initiative.
University of Texas Medical Branch taps IBM mobile software to improve patient care
Published: November 1, 2010
The University of Texas Medical Branch is using IBM enterprise asset management software Maximo Everyplace to gain intelligence on thousands of physical assets across its campus via mobile.

Unilever breaks largest US multichannel ad program using mobile bar codes
Published: June 23, 2010
Unilever rolled out a multichannel marketing campaign featuring mobile to promote the launch of the newest addition to the Axe fragrance portfolio, Axe Twist.
Pepsi courts youth demographic with 2D bar codes
Published: August 6, 2009
PepsiCo Inc. is using mobile advertising and content distributed via 2D bar codes to engage with its target audience of 18-24-year-olds and promote its Pepsi Max brand.
Pontiac mobile campaign sees 32 percent engagement: Mobile Marketer webinar
Published: July 16, 2009
Pontiac's campaign promoting its G8 GXP sedan on Maxim's mobile properties saw 32 percent engagement from users, according to a JumpTap-sponsored Mobile Marketer webinar.
Maxim launches mobile IVR campaign
Published: June 27, 2008
Maxim is running a mobile IVR campaign that encourages consumers to buy the magazine's "Hottie of the Month" wallpapers.
ShopText targets magazine brands for text-to-buy
Published: March 3, 2008
Top magazine brands such as CosmoGirl, Maxim, Lucky and Allure are using ShopText to let consumers buy products anytime from any media using a simple text message.
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