Tag: Maya Mikhailov
Total Results: 3
- Kraft Foods' Oreo increases brand awareness with mobile
- Published: August 18, 2009
- Kraft Foods' Oreo tapped the mobile channel for a promotion meant to drive awareness of the cookie brand among British consumers.
- Why back-to-school marketing should include mobile
- Published: August 12, 2009
- Retail giant Kmart's multichannel back-to-school campaign is lacking one aspect: mobile. Why wouldn't the superstore communicate with its customers in the way that they talk to one another?
- How to ensure that the brand’s iPhone app isn’t deleted
- Published: July 2, 2009
- By Maya Mikhailov
Key guidelines for brands that wish to remain on a consumer's iPhone longer than a carton of milk remains drinkable in the fridge.
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