Tag: Mazda

Total Results: 4

Mazda celebrates 40th year in North America with sweepstakes to build mobile database: Published: December 20, 2010; To celebrate the 40th anniversary of its entry in the North American market, Japanese automaker Mazda ran a text-to-win sweepstakes to engage consumers and build a mobile database.
Mazda drives sales of MX-5 roadster with branded mobile game: Published: June 25, 2010; Mazda is using a branded mobile game to achieve both emotional engagement and high involvement from consumers with the MX-5 car model.
Verizon/Microsoft deal to serve as catalyst for mobile advertising: Analyst: Published: January 9, 2009; Watch out Google and Yahoo because Verizon Wireless has selected Microsoft to provide portal, local and Internet search as well as mobile advertising services to the carrier's subscribers.
Mazda drives engagement at WAP speed: Published: June 20, 2008; When Mazda went mobile, it never expected that the WAP site would drive 40,000 unique visitors.