Tag: McCann

Total Results: 10

Think mobile first: ad:tech panelist

Published: April 5, 2012

SAN FRANCISCO – The consumer perspective may be most important when it comes to the state of the tablet market since user behavior dictates what marketers and publishers actually do on these devices, per panelists at ad:tech.

ESPN is Mobile Publisher of the Year

Published: October 22, 2010

ESPN is Mobile Marketer’s Mobile Publisher of the Year due to its all-round excellence in mobile content and advertising, offering an experience that is worthy of emulation.

Apple’s pricing model is abusive: Mediacom CEO

Published: September 29, 2010

NEW YORK - While Apple’s iAd network is a game-changer, its $1 million minimum spend is steep for a lot of advertisers.

Unilever exec dishes on first multibrand iAd campaign

Published: September 16, 2010

Consumer packaged goods giant Unilever is running what it claims is the first iAd campaign promoting multiple brands.

Interpublic Group revamping mobile marketing practice across agencies

Published: September 1, 2010

Interpublic Group of Companies, owner of UM, McCann Worldwide, Initiative, Draftfcb and Mullen, is redefining its mobile marketing practice starting with major surgery on Ansible Mobile.

INMA marketing conference taps mobile for engagement, ticketing

Published: April 29, 2010

Ad agency Mobiento has produced an innovative mobile Web site for the INMA conference, an industry forum for interactive marketing where mobile is the center of attention.

Snickers ties first branded mobile game to in-store marketing

Published: February 23, 2010

Mars Inc.’s Snickers is running a multichannel campaign that features a mobile game, a WAP site, banners and in-store marketing to drive consumer interest.

3Cinteractive to provide credit card mobile transaction service

Published: October 2, 2009

Mobile marketing and technology firm 3Cinteractive has partnered with mobile commerce enabler Billing Revolution to provide credit card transaction processing on mobile phones.

Ansible, McCann Worldgroup use Microsoft Tag in print ad

Published: February 3, 2009

McCann Worldgroup San Francisco partnered with mobile specialist Ansible to use the Microsoft Tag technology on a print ad for SQL Server 2008.

Nike runs mobile 3D campaign for soccer shoe

Published: July 3, 2008

Nike is running a mobile campaign using 3D technology to target teens in Hong Kong to promote the launch of the sportswear giant's T90 soccer shoe.