Tag: McCann Worldwide
Total Results: 2
- Interpublic Group revamping mobile marketing practice across agencies
- Published: September 1, 2010
- Interpublic Group of Companies, owner of UM, McCann Worldwide, Initiative, Draftfcb and Mullen, is redefining its mobile marketing practice starting with major surgery on Ansible Mobile.
- Snickers ties first branded mobile game to in-store marketing
- Published: February 23, 2010
- Mars Inc.’s Snickers is running a multichannel campaign that features a mobile game, a WAP site, banners and in-store marketing to drive consumer interest.
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