Tag: McDonalds

Total Results: 29

Top 5 mobile apps of 2011

Published: December 29, 2011

This was the year of planning, testing and executing for brands and marketers. Companies looked to make their mobile applications not only engaging for consumers, but also easily discoverable in app stores.

McDonald's adds mobile advertising to mix for Big Mac promotion

Published: December 16, 2011

Fast food chain McDonald's is using mobile advertising to promote its classic Big Mac sandwiches to on-the-go consumers.

McDonald’s entices consumers to try breakfast items via mobile ad campaign

Published: December 5, 2011

Fast food giant McDonald’s is turning to mobile to engage and drive consumers to its locations via a new mobile ad campaign that promotes its breakfast selection through an interactive memory game.

Noteworthy 2011 mobile advertising campaigns

Published: December 2, 2011

Mobile advertising in 2011 matured drastically as marketers became more accustomed to the channel.

McDonald’s further cements position in mobile space via targeted ad campaign

Published: October 11, 2011

Fast food giant McDonald’s is proving that it is a force to reckon with in the mobile arena via a new targeted ad campaign that promotes its Monopoly game.

Lessons learned from McDonald’s location-based mobile marketing

Published: October 4, 2011

BOSTON – An executive at DMA:2011 said location-based services not only engage consumers, but also help advertisers such as McDonald’s and Gilt Groupe better target them with offers.

McDonald’s helps consumers make healthy choices via iPhone app

Published: August 29, 2011

McDonald’s is helping consumers make informed choices based on their individual preferences via a new iPhone app.

McDonald’s firms up mobile strategy to drive in-store traffic

Published: July 27, 2011

Fast food giant McDonald’s is making a bigger play in the mobile space with the launch of a new application that drives consumers to the nearest location and illustrates the company’s commitment to offer improved nutritional choices.

McDonald’s bolsters McCafe drink sales via targeted mobile, social campaign

Published: July 18, 2011

Fast food giant McDonald’s is driving traffic to its locations and interacting with new and existing consumers via a highly targeted mobile and social advertising campaign that promotes its McCafe drinks.

McDonald’s shakes up fundraising campaign via mobile, social initiatives

Published: March 1, 2011

McDonald’s is using Foursquare to promote is new McCafe Shakes and raise money for its Ronald McDonald House Charities.