Tag: McDonalds

Total Results: 16

ChaCha closes $7M funding round to break-even

Published: January 5, 2010

Ad-supported answer service ChaCha has closed a $7 million E round of funding, giving it the cash required to reach profitability.

KFC top consumer brand on mobile Internet: BuzzCity

Published: September 10, 2009

KFC is the top brand for consumers on the mobile Internet, according to a new study from BuzzCity.

McDonald�s uses mobile to provide instant gratification to young consumers

Published: September 9, 2009

McDonald�s is letting consumers vote for their favorite burgers via an SMS vote that will be held at the Sprite Step Off, a nationally televised step-off competition.

Ronald McDonald House taps mobile to drive charity donations at Macy's fundraiser

Published: August 24, 2009

The Ronald McDonald House Charities of Chicagoland and Northwest Indiana used mobile at Macy's Glamorama event to raise money to build the largest Ronald McDonald House in the world.

McDonald's taps mobile for McCafe Mocha promotion

Published: August 6, 2009

McDonald's has launched its first mobile marketing campaign that specifically targets the Hispanic demographic while on the go.

McDonald's runs mobile ad campaign for new M Burger

Published: June 8, 2009

The launch of the McDonald's Corp.'s M Burger in France stood out for its innovative use of mobile advertising.

Monopoly at McDonald�s Game wins Best Mobile Campaign

Published: April 22, 2009

Last year marked the addition of the first-ever mobile component to the Monopoly at McDonald's campaign, which has been named the Best Mobile Campaign in the 2009 ad:tech Awards.

Ad-supported mobile content outpacing subscriptions: Myxer

Published: April 15, 2009

Myxer claims that tough economic times are driving more and more consumers to free, ad-supported mobile content, as opposed to subscription-based models.

MasterCard outlines mobile strategy

Published: March 25, 2009

The last piece of the mobile contactless payments puzzle in the U.S. is the commercial roll-out of NFC-enabled handsets from major OEMs and carriers, according to MasterCard.

Mobile coupons address mood of the moment: frugality

Published: March 9, 2009

Domino's Pizza's decision to give its franchisees the opportunity to offer mobile coupons is a step in the right direction. More retailers and marketers should follow its example.