Tag: McDonalds

Total Results: 29

McDonald’s taps iAd to support multichannel McRib campaign

Published: November 9, 2010

McDonald’s is using Apple’s iAd network to promote its new McRib sandwich via mobile banner ads that engage consumers with quizzes, wallpaper images and an interactive map to find the closest location.

McDonald’s sponsors Houston Texans’ mobile marketing initiatives

Published: August 19, 2010

McDonald’s, MasterCard and Whataburger are the initial sponsors of the just-launched mobile marketing program of the National Football League’s Houston Texans.

McDonald’s pushes breakfast Dollar Menu with mobile campaign

Published: April 12, 2010

Fast food giant McDonald’s is promoting its new Dollar Menu at breakfast via a rich-media mobile advertising campaign.

ChaCha closes $7M funding round to break-even

Published: January 5, 2010

Ad-supported answer service ChaCha has closed a $7 million E round of funding, giving it the cash required to reach profitability.

KFC top consumer brand on mobile Internet: BuzzCity

Published: September 10, 2009

KFC is the top brand for consumers on the mobile Internet, according to a new study from BuzzCity.

McDonald’s uses mobile to provide instant gratification to young consumers

Published: September 9, 2009

McDonald’s is letting consumers vote for their favorite burgers via an SMS vote that will be held at the Sprite Step Off, a nationally televised step-off competition.

Ronald McDonald House taps mobile to drive charity donations at Macy's fundraiser

Published: August 24, 2009

The Ronald McDonald House Charities of Chicagoland and Northwest Indiana used mobile at Macy's Glamorama event to raise money to build the largest Ronald McDonald House in the world.

McDonald's taps mobile for McCafe Mocha promotion

Published: August 6, 2009

McDonald's has launched its first mobile marketing campaign that specifically targets the Hispanic demographic while on the go.

McDonald's runs mobile ad campaign for new M Burger

Published: June 8, 2009

The launch of the McDonald's Corp.'s M Burger in France stood out for its innovative use of mobile advertising.

Monopoly at McDonald’s Game wins Best Mobile Campaign

Published: April 22, 2009

Last year marked the addition of the first-ever mobile component to the Monopoly at McDonald's campaign, which has been named the Best Mobile Campaign in the 2009 ad:tech Awards.