Tag: McDonalds

Total Results: 33

Ronald McDonald House taps mobile to drive charity donations at Macy's fundraiser

Published: August 24, 2009

The Ronald McDonald House Charities of Chicagoland and Northwest Indiana used mobile at Macy's Glamorama event to raise money to build the largest Ronald McDonald House in the world.

McDonald's taps mobile for McCafe Mocha promotion

Published: August 6, 2009

McDonald's has launched its first mobile marketing campaign that specifically targets the Hispanic demographic while on the go.

McDonald's runs mobile ad campaign for new M Burger

Published: June 8, 2009

The launch of the McDonald's Corp.'s M Burger in France stood out for its innovative use of mobile advertising.

Monopoly at McDonald’s Game wins Best Mobile Campaign

Published: April 22, 2009

Last year marked the addition of the first-ever mobile component to the Monopoly at McDonald's campaign, which has been named the Best Mobile Campaign in the 2009 ad:tech Awards.

Ad-supported mobile content outpacing subscriptions: Myxer

Published: April 15, 2009

Myxer claims that tough economic times are driving more and more consumers to free, ad-supported mobile content, as opposed to subscription-based models.

MasterCard outlines mobile strategy

Published: March 25, 2009

The last piece of the mobile contactless payments puzzle in the U.S. is the commercial roll-out of NFC-enabled handsets from major OEMs and carriers, according to MasterCard.

Mobile coupons address mood of the moment: frugality

Published: March 9, 2009

Domino's Pizza's decision to give its franchisees the opportunity to offer mobile coupons is a step in the right direction. More retailers and marketers should follow its example.

2008: A year in review

Published: December 30, 2008

Many people would agree that 2008 marks a change in the way information is consumed. The mobile phone is at the forefront of that change, as it has evolved as the most personal device.

Brands leveraging mobile to get measurable results: ad:tech panel

Published: November 7, 2008

Big brands are seeing significant lift and measurable results by integrating mobile into their existing media mix.

McDonald's uses mobile to push McRib sandwich

Published: October 28, 2008

McDonald's Corp. today launches a new integrated Web-to-mobile campaign to promote its McRib sandwich.