Tag: Media

Total Results: 847

How to create in-app ads with impact

Published: May 25, 2012

As mobile application usage continues to grow, marketers are pouring more money into in-app advertising. However, while in-app ads can provide some important benefits to brands, they may not be the best option in all cases.

IPhone makes up 15pc of impressions: study

Published: May 25, 2012

Apple’s iPhone is the leading smartphone by impressions, representing 15.1 percent of impressions, according to Millennial Media’s most recent report.

End of paid media?

Published: May 18, 2012

By
Ujjal Kohli

It might seem odd that a former chief marketing officer and the founder of a company which helps brands advertise on mobile would pen an article questioning the long-term viability of paid media.

Mobile data traffic takes off, outpacing revenue opportunities

Published: May 16, 2012

As smartphone penetration continues to grow, average mobile users will consume more than eight times as much social media and 14 times more megabytes of applications by 2016, according to a new report from Informa Telecoms & Media.

Marketing your mobile products by leveraging social media

Published: May 16, 2012

By
Tony O. Pham

Some of the ways that marketers with a mobile play can go beyond the norm with social media and more meaningfully connect with consumers.

Why aren’t more brands using mobile in TV campaigns?

Published: May 14, 2012

It is no surprise that mobile users rely on their devices to look up information and interact with brands while watching television, leaving marketers with a plethora of opportunities to target consumers.

Mars Twix marries mobile and social with ad campaign

Published: May 11, 2012

Candy brand Twix is ramping up its social media presence with a mobile ad campaign that drives traffic to the company’s Facebook page.

80pc of mobile finance users own a smartphone: study

Published: May 9, 2012

In addition to owning high-end devices, mobile users are also risk takers and are likely to have high brand loyalty, according to a new report from Millennial Media.

Popeyes marries mobile and social for new interactive digital campaign

Published: May 2, 2012

Fast food chain Popeyes is promoting its new Mood Wing initiative and using mobile and social elements to help drive awareness.

Bonobos exec: Mobile means more than just an optimized site

Published: May 2, 2012

NEW YORK – A Bonobos executive at Aberdeen Group's Retail and Consumer Markets Summit said that although the online retailer has a mobile site, the company still has a ways to go with mobile.