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Tag: MediaBistro


Total Results: 6

Move beyond banners to monetize social media: ThinkMobile panel
Published: March 20, 2009
NEW YORK - When dealing with mobile social media, marketers need to move beyond traditional ad units such as banners, according to a panel at MediaBistro's ThinkMobile conference.
Demand for news on the go growing quickly: ThinkMobile panelists
Published: March 20, 2009
NEW YORK - Since print ads alone aren't cutting it for newspaper companies anymore, they are turning to mobile and emerging technology.
This is the decade of mobile: ThinkMobile keynote
Published: March 20, 2009
NEW YORK - Mobile technology's impact on marketing and communications is a top priority of ad agencies, according to a keynote address at MediaBistro's ThinkMobile conference.
How to monetize mobile inventory: ThinkMobile panelists
Published: March 19, 2009
NEW YORK - As mobile has proved to be a unique channel, the dedicated mobile ad networks need to keep differentiating themselves.
Relevance is key to mobile advertising: ThinkMobile panelist
Published: March 19, 2009
NEW YORK - What are the elements of an effective mobile campaign? What should brands be doing to expand their reach into the mobile channel?
Mobile improves effectiveness of cross-media advertising: ThinkMobile panel
Published: March 19, 2009
NEW YORK - Adding mobile to the marketing mix improves the effectiveness of cross-media ad campaigns, according to a panel at MediaBistro's ThinkMobile Conference & Expo.