Tag: MediaCom

Total Results: 9

Mobile second-screen experiences will be star player in March Madness marketing

Published: March 16, 2012

Mobile is likely to be a more important strategy in brands’ marketing toolbox for this year’s NCAA basketball tournament, which began this week.

Why is Pandora not making more money in mobile?

Published: March 12, 2012

Pandora revealed last week that its monetization via desktop is significantly higher than for mobile, pointing to the challenges that companies face because mobile advertising is not keeping pace with the quick growth in mobile usage.

Pay attention to consumers first, technology second: MediaCom exec

Published: June 1, 2011

Recognizing the growing importance of online, social and mobile to its brand clients’ future, media planning and buying giant MediaCom has hired away a senior executive from rival ID Media charged with running U.S. digital operations.

Audi A7 Times Square billboard engages pedestrians via mobile

Published: April 19, 2011

Audi of America is launching its new A7 model with an interactive billboard in Times Square that is supported by mobile elements such as a mobile site, foursquare, QR codes and SMS.

Apple’s pricing model is abusive: Mediacom CEO

Published: September 29, 2010

NEW YORK - While Apple’s iAd network is a game-changer, its $1 million minimum spend is steep for a lot of advertisers.

Demand-side platform will lead to increase in mobile ad spend: Joule CEO

Published: September 8, 2010

WPP Group’s global media investment management operation GroupM has launched what it claims is the first demand-side platform for mobile media and advertising.

H&M delivers 10.6M branded impressions via MyTown promotion: panelist

Published: August 18, 2010

NEW YORK – Apparel and accessories retailer H&M delivered 10.6 million branded impressions to mobile users checking into venues in the MyTown location-based mobile social game.

Eyeblaster arms agencies for mobile channel integration

Published: December 10, 2008

Ad agency MediaCom London has tapped Eyeblaster's third-party-served mobile campaign tool that syncs online and mobile channels under one platform.

Research must coexist with mobile, says Starcom exec at OMMA Mobile

Published: February 8, 2008

NEW YORK -- Agencies have long been lamenting the lack of scale and standard in mobile. However, the entry of large media and tech players may shake things up a bit.