Tag: MediaF

Total Results: 17

Qualcomm’s Flo TV runs three Super Bowl ads

Published: February 8, 2010

Qualcomm Inc.-owned mobile television service provider Flo TV Inc. launched its new ad campaign with three spots on CBS during the Super Bowl.

ABC, Disney Channel join ESPN on Flo TV

Published: December 10, 2009

Qualcomm’s mobile TV service provider Flo TV has expanded its content distribution agreement with Disney to add content from the ABC Television Network and the Disney Channel to its lineup.

NBC Universal reveals its mobile strategy

Published: June 9, 2009

NBC Universal plans to expand its mobile content offerings to increase its reach and mobile advertising revenue.

New mobile content categories growing quickly: CTIA panel

Published: April 3, 2009

LAS VEGAS -- While the growth in traditional mobile content categories is slowing, other newer mobile content types are seeing increased growth, according to a panel at CTIA Wireless.

Integra5, Sybase 365 partner on SMS for carriers

Published: March 23, 2009

Integra5 and Sybase 365 have partnered to let carriers extend their reach with the delivery of social, SMS-centric applications to multiple devices.

Fox Soccer Channel launches SMS alerts

Published: March 6, 2009

Fox Soccer Channel is letting fans sign up for text-message alerts to stay in-the-know.

NBC Universal doubles mobile video market share

Published: February 6, 2009

Media and entertainment company NBC Universal's mobile video performance has nearly doubled the company's video share of usage from 5 percent to 11 percent in 2008.

Should mobile TV be ad-supported or subscription-based?

Published: January 29, 2009

Earlier this month at the Consumer Electronics Show, NBC TV president John Eck said that 2009 will see the idea of free, over-the-air TV come to mobile phones, PDAs and other portable devices as a new service.

Victoria's Secret ramps up mobile presence

Published: November 24, 2008

Ramping up its mobile presence, lingerie retailer Victoria's Secret now has its own branded mobile TV channel.

Coca-Cola exec: Questions on mobile more sophisticated

Published: November 14, 2008

CORONADO, CA -- Upbeat, eager to learn, busily networking: That sums up the attitude of mobile marketers at the fall Mobile Marketing Forum in this gorgeous oceanside resort outside San Diego.