Tag: MediaVest

Total Results: 7

50pc of tablet owners use device for commerce: Ogilvy exec

Published: November 14, 2011

NEW YORK – An Ogilvy executive at ad:tech said that consumers no longer use their tablet just for recreation, claiming 50 percent use the device for commerce-enabled actions.

Integrate mobile into existing marketing efforts: panelist

Published: September 29, 2010

NEW YORK – For mobile to be really powerful, it needs to be integrated into the multichannel mix, complementing traditional marketing channels, according to a panelist at the Mobile Ad Summit.

Apple's lack of transparency over iAd campaign metrics frustrates advertisers

Published: August 17, 2010

NEW YORK – Apple has frustrated clients using its iAd advertising platform with a lack of transparency about campaign metrics, according to panelists at the Digiday:Apps conference.

Emirates airline sponsors Destination: Bollywood SMS initiatives

Published: April 5, 2010

Emirates, a major airline based in the Middle East, has launched the first Bollywood variety show to be fully produced and aired exclusively in North America—and there is a mobile component.

Procter & Gamble’s Tampax engages teenage girls on mobile

Published: January 27, 2010

Procter & Gamble is using mobile to strike down young girls’ prejudices about tampons and educate them about the benefits of its Tampax brand.

Continental Airlines mobile ads more effective than online

Published: October 28, 2009

Continental Airlines mobile ads were five-to-ten times more effective than online at generating responses from Hispanics, a demographic that tends to be heavy users of wireless devices.

A Q&A with the new leader at P&G's mobile agency

Published: February 5, 2008

MediaVest Digital Connections executive Eric Bader was named president and managing director of Brand in Hand Inc., a mobile marketing agency with Procter & Gamble Co. as a key client.