Tag: MediaVest

Total Results: 3

Procter & Gamble�s Tampax engages teenage girls on mobile: Published: January 27, 2010; Procter & Gamble is using mobile to strike down young girls� prejudices about tampons and educate them about the benefits of its Tampax brand.
Continental Airlines mobile ads more effective than online: Published: October 28, 2009; Continental Airlines mobile ads were five-to-ten times more effective than online at generating responses from Hispanics, a demographic that tends to be heavy users of wireless devices.
A Q&A with the new leader at P&G's mobile agency: Published: February 5, 2008; MediaVest Digital Connections executive Eric Bader was named president and managing director of Brand in Hand Inc., a mobile marketing agency with Procter & Gamble Co. as a key client.