Tag: Medialets

Total Results: 41

What not to do in mobile advertising

Published: January 10, 2012

The industry is very focused on the how-tos of mobile advertising and what to do to ensure successful efforts. Now, here is a list of what not to do.

Toyota scores a touchdown with mobile ads running across Yahoo apps

Published: November 7, 2011

Toyota is using rich media banner ads on Yahoo Fantasy Football iPad, iPhone and Android apps to drive brand engagement.

FedEx rich-media mobile ad highlights shipping services

Published: August 31, 2011

FedEx is driving awareness for its golf club shipping services via a rich-media ad that is running within the CBS Sports iPhone app.

Apple’s iOS5 will be game-changer for mobile advertising: experts

Published: June 9, 2011

Apple continues to prove that it is a force to be reckoned with, and with the company’s new iOS5, industry experts believe that the operating system will not only enable rich, creative ad executions, but also let marketers deepen the engagement with their audience.

Rich media ads on iPad outperforming iOS, Android devices

Published: June 7, 2011

Rich banners and rich interstitials on the iPad are outperforming similar units on iOS and Android devices, according to a new in-application mobile rich media ad report from Medialets.

Mobile key engine to bolster in-store traffic: panelist

Published: May 13, 2011

NEW YORK - Mobile is not only effective as a transaction platform itself, but also as a traffic driver to retail stores and online, per panelists at the Mcommerce Summit: State of Mobile Commerce 2011 conference.

Top 10 mobile advertising campaigns in Q1

Published: April 20, 2011

Mobile advertising is really taking off, with creative executions in the first quarter of 2011 unlike anything the industry has ever seen.

Will running Android apps be enough to help BlackBerry PlayBook compete?

Published: March 28, 2011

Research In Motion’s plans to expand the application ecosystem for the BlackBerry PlayBook by having the tablet support Android apps makes the device a more compelling canvas for advertisers. However, doubts about the PlayBook’s competitiveness linger.

Are ad agencies holding up mobile advertising?

Published: March 18, 2011

Mobile's multifaceted role can be challenging to embrace and activate, which could leave traditional advertising agencies behind in understanding the medium and how it should fit into an overall marketing strategy.

Branding Brand, In-Stat, Adobe, Medialets, GfK MRI - News briefs

Published: March 16, 2011

News briefs - Branding Brand claims its mobile Web sites outperform industry average; Mobile payment users to surpass 375 million by 2015; Adobe to integrate Medialets ad platform; Millennials prime targets for ads sent via text messages.