Tag: Medialets

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Medialets gets $4 million Series A financing: Published: May 12, 2009; Medialets, an analytics and ad technology platform for mobile applications, has closed a $4 million Series A financing round.
Leverage partner�s expertise to navigate mobile ecosystem: Mobile Marketer/DMA panel: Published: April 29, 2009; NEW YORK - Fragmentation of media makes life difficult for media planners and buyers -- on top of the growing number of publisher sites, here comes mobile with its own ecosystem and quirks.
Levi's Dockers brand launches first motion-sensitive ad for iPhone: Published: March 13, 2009; Dockers San Francisco has created the first interactive "shakable" mobile advertisement within a custom-built ad network of iPhone applications.
More off-deck sites monetizing mobile content: digiday panel: Published: March 13, 2009; NEW YORK - Paralleling the growth of the Internet, more off-deck mobile sites are monetizing content as subscribers migrate off carriers' portals, per a panel at yesterday's digiday: Mobile conference.
Mobile Internet search engine use increasing: Study: Published: February 26, 2009; Surveys show that 70 percent of respondents used their mobile phones to access information through Internet search engines last year, representing a 14 percent increase over 2007.