Tag: Mella Media

Total Results: 6

MMS yet to see success of mobile Web, app, SMS: Mobile Marketing Day panel: Published: March 5, 2010; NEW YORK - Instead of leveraging mobile for other assets, marketers need to leverage other assets for mobile.
NHL�s New York Rangers run $1M mobile sweepstakes: Published: February 17, 2010; The National Hockey League�s New York Rangers and the MSG Network are teaming up to give fans the chance to text in to win up to $1 million.
B.R. Guest LBS ads for restaurants see 5 percent response rate: Published: December 30, 2009; B.R. Guest Restaurants' location-based mobile ads aimed at driving foot traffic to its Vento Trattoria and Wildwood Barbeque eateries achieved a 5 percent response rate or more on some days.
Mobile is not about devices, carriers or subscriptions: Brand In Hand exec: Published: September 18, 2009; NEW YORK� In order to promote their products, brands need to look at several different mobile ad units�running the spectrum from SMS to rich media.
Why marketers should pay attention to mobile media: Published: November 21, 2008; By Jordan Greene
Considering the financial events of the past few months, it is clear that a wake-up call is being sounded across the entire business community.
Mobile social networking on the rise: ad:tech panel: Published: November 7, 2008; NEW YORK - Mobile social networking, mobile dating and social mapping -- already popular overseas -- are making major inroads into the United States market.