Tag: Melrose Place
Total Results: 3
- Mobile campaign deltas outperform online across metrics: AdMob's Murphy
- Published: September 18, 2009
- NEW YORK – What do "Melrose Place," Gevalia Coffee, Armani Exchange and Sherwin-Williams have in common? The efficacious use of keyword targeting, rich media and other mobile platforms.
- CW turns to mobile banner ads, video to promote Melrose Place
- Published: September 14, 2009
- In preparation for the relaunch of Melrose Place, television network The CW turned to mobile advertising to reach its target demographic.
- CW exec speaks to mobile strategy
- Published: August 20, 2009
- America's youngest skewing network, The CW, is embracing the ever-growing mobile channel, a network executive told Mobile Marketer.
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