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Tag: Meredith


Total Results: 27

   Displaying: 1 - 10

Meredith Corp. eyes in-app rewards to monetize mobile
Published: February 19, 2014
Campbell’s, Procter & Gamble and Unilever are a few big consumer packaged goods brands that are rolling out in-application rewards to Meredith Corp.’s apps to help the publisher push repeat usage.
Orange Leaf Frozen Yogurt enlists mobile to build email database
Published: February 4, 2014
Orange Leaf Frozen Yogurt is running a sweepstakes to launch a new product that also aims to increase email opt-ins for the brand.
Meredith Corp.’s Allrecipes marries mobile and print with augmented reality
Published: January 27, 2014
Meredith Corp.’s Allrecipes is rolling out augmented reality to support the recent launch of a print version with its troves of online and mobile content.

Omni Hotels exec: Facebook's relevant ad push annoys some followers
Published: January 17, 2014
NEW YORK—An Omni Hotels executive at Mobile FirstLook: Strategy 2014 pointed to a few challenges that the hotel company is still seeing on social as the new medium matures.
Augmented reality trumps QR codes for print-to-mobile engagement
Published: October 9, 2013
With the number of print-to-mobile activations growing for marketers, advancements in scale and engagement with image recognition is catching the eye of both publishers and advertisers.
Mobile breathes new life into publishers' revenue stream
Published: September 12, 2013
Mobile can streamline the process of subscribing to a magazine or newspaper, making it one one of the biggest drivers of new revenues for publishers this year. However, publishers should take note that mobile also makes cancelling a subscription that much easier.

Mellow Mushroom campaign rakes in 84pc of registrations via SMS
Published: August 23, 2013
Pizza chain Mellow Mushroom has launched a campaign that includes QR codes and SMS to spur registrations for a sweepstakes, with the initial results pointing to mobile as a primary way that consumers choose to sign up.
Meredith Corp. brings magazine pages to life via augmented reality
Published: June 19, 2013
Meredith Corp. is rolling out a mobile application that incorporates augmented reality to let readers unlock additional content from their favorite magazines.
Apple's iPhone 5, Meredith, Jumptap - News briefs
Published: November 29, 2012
News briefs - IPhone 5 sales propel iOS to top smartphone spot; Meredith mobilizes ads appearing in special interest magazines; Jumptap, BlueKai team up to improve mobile ad relevancy, ROI.

Meredith Corp. expands digital efforts to Google Play
Published: June 29, 2012
Publisher Meredith Corp. is bolstering its mobile repertoire by rolling out eight of its lifestyle magazines to the Google Play Store.
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