Tag: Meredith

Total Results: 17

Pfizer, Meredith Corp. aim for healthy living via branded app

Published: May 23, 2012

Pfizer’s Lipitor brand has partnered with Meredith Corp.’s EatingWell magazine on a mobile application that helps users manage their cholesterol with recipes and heart-healthy tips.

New devices unlock content creation: Meredith exec

Published: March 9, 2012

NEW YORK - A Meredith Corp. executive speaking at the DMA Circulation Marketing Day 2012 conference said tablets and smartphones give publishers the opportunity to create new engaging types of content.

Meredith standardizes mobile bar codes with Microsoft Tag

Published: December 12, 2011

Meredith Corp. is cementing its mobile bar code strategy by using Microsoft Tags across its properties.

Why mobile marketers think Steve Jobs is irreplaceable

Published: October 7, 2011

Steve Jobs' death is reverberating throughout the mobile industry as executives consider his tremendous impact on the genesis of mobile marketing and whether there is anyone to carry on the torch.

Meredith sees 13.5M monthly mobile page views for sites: exec

Published: September 12, 2011

NEW YORK – A Meredith executive at Mobile Marketer’s Mobile Marketing Summit: Holiday Focus 2011 said that the company's mobile sites garner 13.5 million monthly page views.

Meredith bites into mobile with food-related strategy

Published: July 7, 2011

Mobile will play a key role for Meredith as it looks to build a stronger role in food media.

Kimberly Clark Pull-Ups brand seeks interactivity within Parents iPad magazine

Published: March 16, 2011

Brands such as Kimberly Clark’s Pull-Ups, Kraft, Weber Grills and Walmart are advertising within the digital versions of a number of new applications that Meredith Corp. just released.

Kraft marries ads to Meredith mobile content via exclusive partnership

Published: November 11, 2010

Kraft has signed on as an exclusive sponsor for Meredith’s Better Homes and Gardens, incorporating its brand in the publication’s new mobile site.

World’s largest publishers betting on paid mobile content: ad:tech

Published: November 4, 2010

NEW YORK – During a session at ad:tech, industry executives discussed traditional media companies’ plan for getting consumers to pay for digital content and expressed high hopes for tablets.

Android users quick to adopt Google’s Froyo OS: study

Published: September 14, 2010

Froyo – a.k.a Android 2.2 – now powers 28.7 percent of smartphones running Google’s operating system.