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Tag: Meredith

Total Results: 33

   Displaying: 1 - 10

Allrecipes provides contextual content through beacons at grocery stores
Published: June 8, 2016
Meredith’s online recipe hub Allrecipes is using beacons to target shoppers at Marc’s grocery stores with recipe ideas at a time when they are likely to be interested in the content.
Time Inc. butters up millennials with new breakfast brand
Published: June 2, 2016
Time Inc. is capitalizing on the cultural obsession over breakfast and brunch by introducing a new digital-first editorial brand, Extra Crispy, which contains its own social media accounts and features millennial-friendly, snackable content such as recipes, trends and influencer stories.
Marketers turn up volume on mobile’s potential for voice-driven engagement
Published: March 1, 2016
From podcasts to native ads, interest is growing in leveraging mobile’s audio capabilities as publishers, brands and radio services tune into more intimate, relevant and interactive experiences.
Georgia-Pacific, Meredith target women with custom content on social media
Published: October 15, 2015
Georgia-Pacific’s Angel Soft, Brawny and Dixie brands are targeting mobile-savvy women across Meredith’s digital properties with custom content shared on social platforms.
Allrecipes transforms into mobile-first social platform
Published: September 2, 2015
Meredith Corporation's digital food hub Allrecipes unveiled a new vision this week, shifting its properties towards a responsive, omni-screen and personalized experience that puts users first, reflecting the growing trend of media brands trying to evolve into social hubs.
Meredith Corp. addresses immediacy of mobile meal planning via Grocery Server
Published: July 14, 2015
With a significant number of mobile users on Meredith Corp.’s Allrecipes purchasing groceries within 24 hours, the publisher has acquired Grocery Server to deliver native placements focusing on brand and retail offers for relevant items that are available nearby.
Meredith Corp. eyes in-app rewards to monetize mobile
Published: February 19, 2014
Campbell’s, Procter & Gamble and Unilever are a few big consumer packaged goods brands that are rolling out in-application rewards to Meredith Corp.’s apps to help the publisher push repeat usage.
Orange Leaf Frozen Yogurt enlists mobile to build email database
Published: February 4, 2014
Orange Leaf Frozen Yogurt is running a sweepstakes to launch a new product that also aims to increase email opt-ins for the brand.
Meredith Corp.’s Allrecipes marries mobile and print with augmented reality
Published: January 27, 2014
Meredith Corp.’s Allrecipes is rolling out augmented reality to support the recent launch of a print version with its troves of online and mobile content.

Omni Hotels exec: Facebook's relevant ad push annoys some followers
Published: January 17, 2014
NEW YORK—An Omni Hotels executive at Mobile FirstLook: Strategy 2014 pointed to a few challenges that the hotel company is still seeing on social as the new medium matures.
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