Tag: Messaging

Total Results: 389

New York’s Museum of Modern Art activates traditional ad campaign with mobile

Published: July 1, 2010

The Museum of Modern Art in New York is using mobile to activate a traditional advertising campaign that is at the center of its summer membership drive.

Qdoba Mexican Grill advances mobile marketing initiatives with SMS

Published: June 28, 2010

Quick-service restaurant Qdoba Mexican Grill is pushing notifications, promotional offers and news to consumers as part of a plan to advance its mobile marketing initiatives.

SMS case study - Winnipeg Regional Health Authority

Published: June 22, 2010

See how the Winnipeg Regional Health Authority used SMS to raise awareness about STD testing and improve public health.

Brands tap SMS GupShup for mobile messaging ads

Published: June 16, 2010

Pepsi, eBay, Indian Idol, ICICI, Airtel and Tata are among the brands targeting the Indian market with advertising within SMS GupShup text messages.

Coca-Cola exec: Think beyond a single mobile campaign

Published: June 10, 2010

NEW YORK – A Coca-Cola executive said that mobile is a key component of the brand’s loyalty and CRM initiatives at the Mobile Marketing Forum.

KFC mobile ad campaign exceeds 180,000 impressions in 12 days

Published: June 2, 2010

Quick-service restaurant giant KFC ran a 12-day mobile advertising campaign with eBuddy that achieved more than 180,000 impressions.

Nokia, Yahoo partner to extend reach of PC, mobile services

Published: May 25, 2010

NEW YORK - Top Yahoo and Nokia executives announced a worldwide strategic alliance to extend the reach of both companies’ online and mobile services.

Anheuser-Busch distributor grows mobile database to 12,000 in 6 months

Published: May 21, 2010

Pepin Distributing Co., a distributor of Anheuser-Busch Inc. beer products, integrated mobile into its overall marketing mix and grew its opted-in mobile database to 12,000 consumers in six months.

Texting is best medium for advertisers to reach teens: Study

Published: May 17, 2010

Texting is the best medium for advertisers to reach teens and young adults, according to ChaCha.

Why MMS is better than SMS

Published: May 13, 2010

By James Citron

With SMS, marketers routinely engage in all sorts of natural and unnatural abbreviations to fit their message into 160 characters. Not so with MMS.