Tag: Messaging

Total Results: 389

McDonald’s sponsors Houston Texans’ mobile marketing initiatives

Published: August 19, 2010

McDonald’s, MasterCard and Whataburger are the initial sponsors of the just-launched mobile marketing program of the National Football League’s Houston Texans.

Pittsburgh Penguins SMS is billionth text message for Vibes Media

Published: August 12, 2010

When mobile marketing veteran Vibes Media recently deployed a mobile campaign for ice hockey team Pittsburgh Penguins, it hit a milestone: 1 billion SMS messages sent on behalf of clients.

How to capitalize on SMS in a multichannel environment

Published: August 6, 2010

By Dave Lewis

Consumers are increasingly more exacting in terms of their expectations for receiving messages. They want to receive messages how, when and where they want them.

Creating an SMS opt-in ecosystem for mobile advertising

Published: August 4, 2010

By Cristy Burgan

According to the October 2009 CTIA Semi-Annual Wireless Industry Survey, 4.1 billion text messages are sent daily in the United States – or about 14 text messages per person, per day.

PETA debuts mobile campaign to stop abuse of elephants

Published: July 28, 2010

People for the Ethical Treatment of Animals has launched a mobile campaign that aims to raise awareness about the abuse of elephants and other animals in circuses.

Coca-Cola turns mobile phone into loyalty card with new program

Published: July 23, 2010

Coca-Cola is ramping up its mobile loyalty initiatives in North America by partnering with a Canadian wireless carrier to drive participation in its “Twist TXT Save” program.

11pc of mobile users have made a mobile purchase: Pew Internet survey

Published: July 8, 2010

Mobile data applications have grown more popular and 11 percent of all mobile users have made a purchase on their phone, according to a Pew Internet survey.

Cedar Fair uses SMS to drive sales

Published: July 7, 2010

Cedar Fair Entertainment Co. is using mobile to engage park visitors with discounts, promotions and event notifications to ultimately drive sales and build loyalty.

Case study - Newport Beach Film Festival

Published: July 7, 2010

See how the Newport Beach Film Festival integrated various mobile channels into its multichannel marketing campaign to create buzz for the event.

Americans want to move toward an opt-in paradigm: panelist

Published: July 2, 2010

NEW YORK - While mobile is a relatively new medium for marketing, some of the same rules that apply to other traditional channels apply here as well.