Tag: Metaio

Total Results: 5

Macy�s strengthens holiday mobile efforts via augmented reality: Published: November 7, 2011; Macy�s is using augmented reality as part of its Believe campaign, an annual national holiday effort to support the Make-A-Wish Foundation.
Red Bull boosts brand favorability with augmented reality: Published: March 22, 2011; Energy drink brand Red Bull is running an on-package call-to-action to drive adoption of a branded mobile game designed to increase consumer engagement and influence purchase intent through augmented reality.
Mobile augmented reality is overhyped technology for now: Forrester: Published: December 23, 2010; A new research report by Forrester Research claims that augmented reality is way more than just a gimmick. However, mobile augmented reality is not delivering its promise � yet.
German magazine features augmented reality in special issue: Published: August 20, 2010; Germany�s popular Sueddeutsche Zeitung Magazine has incorporated mobile augmented reality features viewable through smartphones into its most recent issue.
Focus Features sponsors augmented reality social networking app: Published: November 13, 2009; Focus Features is using Metaio�s new Junaio augmented reality iPhone application to advertise films such as �9� and �Coraline.�