Tag: Metro

Total Results: 29

Metropolitan Museum of Art taps mobile game to drive visitor traffic

Published: May 24, 2012

The Metropolitan Museum of Art has rolled out a mobile game that lets visitors take part in a murder mystery adventure that also doubles as an interactive tour of the American Wing’s artwork and artifacts.

MetroPCS aims to bring mobile TV to 32 markets

Published: January 9, 2012

Wireless carrier MetroPCS is launching a mobile TV streaming service to metropolitan areas in 2012 to help consumers watch content on multiple devices.

Leap, MetroPCS could be big beneficiaries if AT&T divests

Published: September 26, 2011

AT&T’s need to divest spectrum to push through its proposed merger with T-Mobile USA could end up making MetroPCS and Leap Wireless top-tier national competitors.

Smaller carriers team up to influence terms of AT&T/T-Mobile merger

Published: April 29, 2011

A recent filing with the Federal Communications Commission by several smaller mobile carriers points to their concerns over AT&T and Verizon Wireless’ growing dominance in wireless communications.

Knocking New York’s subway line for its approach to apps

Published: March 10, 2011

By Fredrik Oscarson

Even if a brand is launching its first foray into app development, it needs to craft a strategy with a narrative that builds over time.

AOL taps QR codes in Metro Herald print advertising

Published: September 14, 2010

Brands such as Jameson Whiskey and AOL have incorporated QR codes into their print advertising in Ireland’s Metro Herald newspaper.

Ford mobile ads reach 1M consumers, achieve 20 percent CTR

Published: February 3, 2010

Ford Motor Co.’s mobile idle-screen advertising campaign to drive consumer interest in the 2010 Ford Taurus achieved an average click-through rate of 20 percent.

Mobile Commerce Daily - Dooney & Bourke makes mobile commerce fashionable

Published: December 3, 2009

Today in Mobile Commerce Daily: Dooney & Bourke makes mobile commerce fashionable and Metropark releases mobile commerce iPhone app.

P&G, Gatorade, Ford, Ace Hardware run mobile ads on MetroPCS

Published: November 19, 2009

Advertisers such as Procter & Gamble, Gatorade, Ford Motor Co. and Ace Hardware are running on-deck idle-screen advertising with carrier MetroPCS.

Mobile Commerce Daily - Flirtomatic partners with MetroPCS for U.S. launch

Published: October 27, 2009

Today in Mobile Commerce Daily: Flirtomatic partners with MetroPCS for U.S. launch, Sharpcards sees dramatic increase in mobile ecards since British postal strike and 150 financial institutions go mobile.