Tag: Mi

Total Results: 1638

Tackling the complexities of mobile devices for marketing effectiveness

Published: October 20, 2011

By Joe Lichtenberg

With the onslaught of numerous mobile devices and platforms, advertisers are tasked with creating content that will reach their target audiences, wherever they are and on whichever device they prefer.

Facing regulatory pressure, carriers agree to send overage alerts

Published: October 19, 2011

Wireless carriers have agreed to send free alerts to consumers when they reach monthly limits on voice, data and text usage. The plan also includes a notification to inform consumers of international roam charges when traveling abroad.

App discoverability is not what it once was: panelists

Published: October 18, 2011

NEW YORK – Getting mobile applications discovered is not what it used to be, according to panelists at the Mobile Shopping Fall conference.

Consumer hunger for Apple products leads to 4M iPhone 4S devices sold

Published: October 18, 2011

Despite the disappointment that many industry experts felt with the release of the iPhone 4S, Apple sold a record 4 million phones in the first three days after releasing the device.

Authentication going to be more revolutionary than commerce transaction: CTIA panelist

Published: October 13, 2011

SAN DIEGO – As mobile merges with commerce, the consumer’s potential options for payment for both virtual and actual goods expands, according to panelists at the CTIA Enterprise & Applications 2011 conference.

Mobile measurement and what to do about it

Published: October 13, 2011

By Mike Ricci

A recent Advertising Age piece titled “What to Know About the Promise and Perils of Mobile Metrics” joined a chorus of media that has focused on the subject of mobile measurement.

Dentyne taps Microsoft Tags to advocate fresh breath

Published: October 11, 2011

Chewing gum brand Dentyne is spreading the word about fresh breath via Microsoft Tags that are placed on its packaging.

The Knot, Bloomingdale’s help couples prepare for wedding day via iPad app

Published: October 10, 2011

The Knot has partnered with The Registry at Bloomingdale’s to help couples create and update their wedding to-do list and track budget expenses via an iPhone and iPad application.

This Old House Microsoft Tag campaign results in 234,000 scans

Published: October 10, 2011

Time Inc.’s This Old House magazine used mobile bar codes to increase the number of entries for its "The Great This Old House" sweepstakes, resulting in 234,000 scans.

American Cancer Society rolls out mobile site to raise awareness

Published: October 10, 2011

Nonprofit The American Cancer Society is raising awareness via mobile-optimized versions of the company’s Web sites.