Tag: Mi

Total Results: 1754

Are mobile marketing firms under threat from in-house acquisitions?

Published: January 12, 2012

With big retail brands such as Walmart, Amazon and eBay making hefty investments to take their mobile marketing development and management in-house, where does that leave service providers?

Mobile campaigns with store locator grow 47pc month-to-month: study

Published: January 12, 2012

Mobile advertising campaigns that include a store locator function grew 47 percent month-to-month, according to a new study from Millennial Media.

Romney campaign elects mobile to drive voter turnout

Published: January 11, 2012

The campaign for Republican presidential candidate Mitt Romney has been sending targeted mobile campaign ads in Iowa and New Hampshire to drive voter turnout.

Android captures 83pc of mobile gaming: study

Published: January 11, 2012

Android continues to lead the pack in mobile gaming with 83 percent of the activity taking place on the operating system, according to a study from MocoSpace.

Tracking the value of mobile app advertising

Published: January 10, 2012

By Peter Hamilton

For how far we have come in tracking and optimizing online ads, we are still in the dark ages of mobile advertising, especially when it comes to promoting mobile apps.

Recent Apple, Yahoo, Millennial moves prove race is on for mobile advertising

Published: January 9, 2012

Last week saw several mobile advertising players do some housekeeping as they try to look their best and take advantage of what is expected to be significant growth in mobile advertising this year.

Stribling enters mobile real estate via mobile Web

Published: January 5, 2012

Brokerage firm Stribling has rolled out a mobile Web site to help house hunters on the go, showing the growing need from consumers to research on their mobile devices.

Samuel Adams puts QR codes on bar coasters to promote holiday offer

Published: January 3, 2012

Samuel Adams is placing QR codes on its bar coasters this holiday season as a way to generate excitement and make it easy for consumers to take advantage of a special holiday offer.

Will mobile video advertising impact marketing in 2012?

Published: December 30, 2011

Brands, publishers and retailers began embracing more mobile video advertising in 2011 as a way to lock in engaged users. Experts agree that the medium will continue to grow in 2012 with more cross-platform integration.

Number of free apps grows at expense of paid apps: study

Published: December 28, 2011

With an average of 88 percent of the top-ranked 250 iOS applications now free to download, ABI Research predicts it is possible all relevant iOS apps in certain categories will be free in a year.