Tag: Mi

Total Results: 1638

Apple in arms race with Samsung

Published: January 30, 2012

While new data shows that the smartphone market is continuing to grow, it also points to increased competition between Apple and Samsung for the top spot.

News briefs - Nikita mobile game, Jon Rubinstein exits HP, Nokia’s $250 million windfall, Gameloft's mobile experience

Published: January 30, 2012

News briefs: The CW, Kia Motors launch mobile Nikita game; Former Palm chief departs HP; Microsoft paid Nokia $250 million; Gameloft launches new mobile experience with Sprint.

How would Klout Mobile shake up mocial marketing?

Published: January 27, 2012

Mobile marketing and social media are continually being linked to each other with more consumers accessing social media sites on their mobile devices. So, how would a mobile component to social tracking tool Klout mix up mobile social marketing?

What is the secret to driving app downloads?

Published: January 27, 2012

Mobile is increasingly playing a role in email marketing, but brands need to think outside of just optimizing emails for devices with strategic ways to market their mobile efforts.

Advertisers drive 617 percent jump in magazine 2D bar codes: Nellymoser

Published: January 26, 2012

The number of 2D bar codes appearing in magazine advertising rose 617 percent last year while the use of these codes for editorial purposes was flat, according to a new report from Nellymoser.

Why now is the time to optimize for mobile

Published: January 25, 2012

By Dash Teter

Despite soaring mobile usage and engagement rates, mobile advertising revenue continues to lag significantly behind desktop display. Why is there such a mismatch?

BlackBerry shakeup: Too little, too late for marketers?

Published: January 24, 2012

BlackBerry maker Research In Motion's effort this past weekend to dig itself out of a hole by replacing the top leaders may not warm the hearts of marketers looking to place bets on mobile platforms that will pull their weight through this decade.

5 tips to help luxury brands build a mobile strategy

Published: January 23, 2012

By Damian Bentley

The smartphone and Apple’s high-end devices have opened mobile to the luxury sector. Marketers have a new challenge: getting the best for their brands through this medium.

Kindle Fire is a game changer for tablet industry: The Weather Channel

Published: January 20, 2012

NEW YORK – After releasing a Kindle Fire application, The Weather Channel claims that the app had 2 million downloads, showing the growing competition in the tablet market, according to the lunch keynote speaker at yesterday's Mobile FirstLook: Strategy 2012 conference.

Ralph Lauren: Mobile bridges online commerce with in-store experiences

Published: January 18, 2012

NEW YORK – Ralph Lauren has used mobile as a way to bridge online commerce with in-store experiences, allowing the luxury brand to pave the way with today's modern and affluent consumers, according to a company executive at the NRF 101st Annual Convention & Expo.