Tag: Mi

Total Results: 1638

Do Something boosts SMS activity to talk more effectively with teens

Published: January 18, 2012

Do Something is significantly increasing the number of its text messaging campaigns as the nonprofit tries to leverage mobile to have conversations with teens about the various causes it supports.

Why retailers should buckle up for mobile commerce

Published: January 18, 2012

By Mike Grimes

Retailers are still learning, however, that mobile technology should augment the traditional shopping experience – not replace it.

How the biggest email marketing service providers are tackling mobile

Published: January 17, 2012

Mobile email open rates continue to skyrocket and consumers are consistently using their mobile devices as the go-to place to read their email. But with the new changes, what are email marketing vendors doing to optimize their clients' strategy for mobile?

Clinton offers way out of downturn at nation’s largest retailer event

Published: January 17, 2012

NEW YORK – The key to overcoming the current world economic problem is finding ways for both companies and consumers to work together to pull themselves out of the hole, according to former United States president Bill Clinton who spoke at the NRF 101st Annual Convention & Expo.

Are mobile marketing firms under threat from in-house acquisitions?

Published: January 12, 2012

With big retail brands such as Walmart, Amazon and eBay making hefty investments to take their mobile marketing development and management in-house, where does that leave service providers?

Mobile campaigns with store locator grow 47pc month-to-month: study

Published: January 12, 2012

Mobile advertising campaigns that include a store locator function grew 47 percent month-to-month, according to a new study from Millennial Media.

Romney campaign elects mobile to drive voter turnout

Published: January 11, 2012

The campaign for Republican presidential candidate Mitt Romney has been sending targeted mobile campaign ads in Iowa and New Hampshire to drive voter turnout.

Android captures 83pc of mobile gaming: study

Published: January 11, 2012

Android continues to lead the pack in mobile gaming with 83 percent of the activity taking place on the operating system, according to a study from MocoSpace.

Tracking the value of mobile app advertising

Published: January 10, 2012

By Peter Hamilton

For how far we have come in tracking and optimizing online ads, we are still in the dark ages of mobile advertising, especially when it comes to promoting mobile apps.

Recent Apple, Yahoo, Millennial moves prove race is on for mobile advertising

Published: January 9, 2012

Last week saw several mobile advertising players do some housekeeping as they try to look their best and take advantage of what is expected to be significant growth in mobile advertising this year.