Tag: Mi

Total Results: 1638

Carrier IQ and Starbucks?

Published: December 22, 2011

By Gary Schwartz

Now that I have your attention, there is an interesting parallel between Carrier IQ and Starbucks that explains a lot about the phantoms we battle in the mobile world.

1.3B will access social media sites via mobile by 2016: study

Published: December 20, 2011

Juniper Research predicts that 1.3 billion consumers will rely on their mobile devices to access social media sites by 2016.

QR Codes: The good, the bad and the unscannable

Published: December 19, 2011

Red Bull and Continental Airlines are among the marketers whose QR code efforts stumbled in 2011, while Starbucks and Tesco offered examples of the right way to do a QR code effort.

VeeV Acai Spirit stirs up brand awareness via mobile ads

Published: December 19, 2011

Veev Acai Spirit tapped mobile ads to help drive awareness and increase sales.

McDonald's adds mobile advertising to mix for Big Mac promotion

Published: December 16, 2011

Fast food chain McDonald's is using mobile advertising to promote its classic Big Mac sandwiches to on-the-go consumers.

Can Facebook compete with Google in mobile advertising?

Published: December 15, 2011

With consumers increasingly using their mobile phones to access Facebook, the social media giant is reportedly readying its first mobile advertising initiative.

PrivacyStar uses mobile ads to drive app downloads

Published: December 15, 2011

Online privacy app PrivacyStar is using search and in-app mobile ads to promote its applications.

U.S. Cellular garners 4,000-plus QR code scans from college football promo

Published: December 15, 2011

A recent U.S. Cellular mobile promotion that gave college football fans at games a chance to win instant prizes by scanning QR codes resulted in 4,321 scans.

Apple’s losses are Google’s gains in mobile advertising

Published: December 14, 2011

Apple iAd is not the only game in town when it comes to mobile advertising, a fact that marketers are increasingly aware of.

What do recent legal losses mean for Apple?

Published: December 12, 2011

Apple lost ground last week on the intellectual property front with courts in two countries finding against the technology giant.