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Tag: Mi


Total Results: 1638

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Meredith standardizes mobile bar codes with Microsoft Tag
Published: December 12, 2011
Meredith Corp. is cementing its mobile bar code strategy by using Microsoft Tags across its properties.
Facebook revamps Android app as it prioritizes mobile
Published: December 9, 2011
Facebook has introduced a significant revamp of its app for Android to make it quicker and easier to use as it looks to attract more developers.

Microsoft courts app developers to support its big aspirations for Windows Store
Published: December 9, 2011
Microsoft is going all out to attract application developers to Windows by offering them the opportunity to earn more money than on app stores for Apple and Android.
American Cancer Society promotes Relay for Life events via SMS
Published: December 9, 2011
The American Cancer Society is helping 5,000 Relay for Life events communicate and manage their fundraising efforts via a SMS program.
Shape garners 400,000 entries through Microsoft Tag initiative
Published: December 8, 2011
Shape magazine's Microsoft Tag campaign in its November issue garnered 400,000 entries.
Mobile ad campaigns focused on app downloads increased 33pc in October: Millennial Media
Published: December 8, 2011
Campaigns that directed consumers to an app download page as opposed to a Web site or landing page increased 33 percent month-over-month, according to Millennial Media’s SMART report for October.
Crisp Media acquires Smart Device Media to offer premium mobile advertising services
Published: December 8, 2011
Rich media advertising firm Crisp Media has acquired Smart Device Media in a move intended to address the growing market for premium mobile advertising.
General Mills targets tech-savvy moms with interactive mobile TV campaign
Published: December 7, 2011
General Mills has teamed up with Shazam for a television campaign that promotes the company's Pillsbury products.
Facebook acquires Gowalla team to boost location-based services
Published: December 6, 2011
Facebook is acquiring the team behind social networking service Gowalla as it continues to build out its location-based services.

Which mobile channel will be the breakout star in 2012?
Published: December 2, 2011
Industry experts agree that the mobile Web will be the breakout mobile channel in 2012.