Tag: Mi

Total Results: 1638

How will Google’s new music service impact mobile?

Published: November 29, 2011

Google has rolled out its much anticipated music service to let consumers buy and download songs.

Impressions from touchscreen devices grow 44pc year-over-year: study

Published: November 22, 2011

Impressions from touchscreens on Millennial Media’s network grew 44 percent year-to-year, proving that smartphone adoption is on the rise.

Coca-Cola, Microsoft, ABC and AOL lament over mobile measurement

Published: November 21, 2011

LOS ANGELES – A roundtable of executives from Coca-Cola, Microsoft, ABC and AOL at the Mobile Marketing Forum discussed the importance of a centralized dashboard for mobile measurement to be able to tie campaign performance to ROI.

Marketers need to be updated on mobile privacy, legal issues: panelists

Published: November 21, 2011

LOS ANGELES – Mobile is changing everything, but with the constant privacy concerns and legal issues, brands and marketers need to outline their strategy to find the best way to target consumers, according to panelists at the Mobile Marketing Forum.

Target sees 250,000 consumer engagements via mobile circular campaign

Published: November 18, 2011

LOS ANGELES – A former Target executive at the Mobile Marketing Forum 2011 said the company saw 250,000 consumer engagements when it ran a mobile circular campaign for the back-to-school season.

Paramount shifts from branding to conversion-focused mobile strategy

Published: November 18, 2011

LOS ANGELES – A Paramount executive that spoke at the Mobile Marketing Forum revealed that his company is moving from using mobile advertising as a branding tool to using the channel to drive actual conversion via ticket sales.

Are storefront mobile calls to action effective in driving in-store holiday traffic?

Published: November 16, 2011

Retailers are showcasing mobile calls to action in their store windows, on signs inside stores and in other high-traffic areas as a way to make shopping more convenient this holiday season.

Procter & Gamble's Downy hosts mobile scavenger hunt to promote new product

Published: November 15, 2011

Procter & Gamble fabric softener brand Downy will hold a smartphone-based scavenger hunt in Las Vegas next month to introduce a new product to a young, mobile audience.

Ad:tech attendees claim mobile taking up more of brands' marketing budgets

Published: November 14, 2011

NEW YORK – Attendees at ad:tech agreed that unlike past years, brands and marketers have finally embraced mobile and are continually adding it to their marketing mix.

Amazon, Google, Apple and Facebook: Who will win the tech war?

Published: November 11, 2011

NEW YORK – As the tech war continues between four of the industry’s biggest players – Amazon, Google, Apple and Facebook – data will be the deciding factor for which company wins.