Tag: Mi

Total Results: 1638

Rue La La exec: Use mobile experiences to build brand

Published: November 11, 2011

NEW YORK – A Rue La La executive at ad:tech said that mobile is an ideal channel for its on-the-go members as it serves as another tool to deliver an engaging brand experience.

Location-based targeting grew 50pc quarter-over-quarter: study

Published: November 10, 2011

Local-based targeting grew 50 percent quarter-over-quarter and made up 66 percent of all the targeted audience campaigns on Millennial Media’s platform, according to the company’s recent report.

How far will Barnes & Noble extend capabilities for the Nook Tablet?

Published: November 9, 2011

Barnes & Noble introduced its Nook Tablet this week, putting it in direct competition with the Kindle Fire tablet from Amazon. While it is clear that both companies want to encourage digital content sales via the devices, Barnes & Noble’s move also raises the possibility that the company might expand beyond a simple content offering.

Does Eric Schmidt really think Apple’s Siri threatens Google search?

Published: November 8, 2011

In a letter to the Senate Subcommittee on Antitrust, Competition Policy and Consumer Rights, Google executive chairman Eric Schmidt said Apple’s Siri is a threat to his company’s search business, especially on mobile. Why is it hard to believe?

How do APIs affect mobile for publishers?

Published: November 8, 2011

Choosing only select data sets from an API for mobile Web sites and applications is crucial for publishers to reach the most consumers.

Scam Detector gives users real-time information on mobile scams

Published: November 8, 2011

Knowing which online business endeavors are legitimate is a persistent problem for consumers, but a new application is hoping to combat this problem.

ILoop, Lenco merge to offer MMS marketing at scale

Published: November 8, 2011

ILoop Mobile is merging with Lenco Mobile to bring MMS campaigns at scale to marketers in the United States.

Dannon broadens ad creative with iAd campaign

Published: November 4, 2011

Dannon is using Apple's iAd to give consumers a 360-degree view of a new line of French-style yogurts.

How and why consumer mobile engagement is constant throughout the day

Published: November 4, 2011

By Erin (Mack) McKelvey

Many of our advertisers ask us if there is a peak time or more preferable time to serve their mobile ads. The answer is yes and no.

Is Yahoo's price tag for Living Ads too high?

Published: November 3, 2011

Yahoo Inc.'s newly released Living Ads advertising units may be priced a little high, with ad packages ranging between $200,000 and $500,000.