Tag: Mi

Total Results: 1638

How will 2011 holiday mobile marketing spend compare to 2010?

Published: November 1, 2011

When it comes to 2011 holiday mobile marketing spend, mobile rich media advertising and search will get the most dollars, according to industry experts.

Will Nokia’s Windows embrace win over US consumers, carriers?

Published: October 31, 2011

The lukewarm reception for Nokia’s first smartphones on the Windows Phone operating system suggests the company has work cut out for it in terms of gaining a bigger role in the United States mobile space.

Key best practice for the 6 mobile channels that will matter over the holidays

Published: October 28, 2011

QR codes, applications, mobile banners, rich media, mobile-optimized Web sites, location-based deals and offers, mobile coupons and SMS – oh my.

Sony races Apple to deliver integrated TV-mobile experiences

Published: October 28, 2011

Sony said this week that it is acquiring Ericsson’s stake in the 10-year-old Sony Ericsson mobile handset business for $1.47 billion. The move could boost Sony’s role in mobile by allowing it to create content-driven smartphones that integrate across multiple screens.

Del Taco uses Microsoft Tags for $50,000 sweepstakes

Published: October 27, 2011

Fast food chain Del Taco is integrating mobile bar codes on its products to promote the film Real Steal and give consumers the chance to win prizes.

77pc of tablet owners use device daily: study

Published: October 26, 2011

Seventy-seven percent of tablet owners use their devices everyday and 53 percent of users depend on tablets for daily news, according to a study by Pew Research and The Economist Group.

Target bolsters in-store, mobile sales via Halloween promotion

Published: October 25, 2011

Retail giant Target is ramping up its Halloween strategy via mobile display and audio ads that help consumers find their ideal costume either in-store or through the company’s mobile commerce-enabled site.

IOS impressions grow 60pc: Millennial Media

Published: October 25, 2011

IOS mobile advertising impressions grew 60 percent year-to-year on Millennial Media’s network, indicating that Apple remains a steady force in the industry.

5 tips for mobile marketing success

Published: October 25, 2011

By Trevor Hamilton and Thomas Twigg

With so many mobile channels, strategies and tactics to consider, the ideal mobile path forward will be different for each company based on their unique situation and objectives.

What is the one unexpected thing that may happen during the holidays?

Published: October 21, 2011

There is no doubt that holiday 2011 may be very different from past years, with tablets, QR codes, social and mobile, and daily deals shaking up the mobile marketing and commerce landscape.