Tag: Michael Ahearn

Total Results: 9

Mobile to drive more in-store purchases than actual salespeople during holidays

Published: October 28, 2010

Mobile will drive more sales in-store than actual salespeople this holiday season as consumers turn to the mobile Web and applications to research products, read reviews and compare prices.

Consider brand objective before setting mobile holiday strategy: Mobile Marketing Summit

Published: September 3, 2010

NEW YORK - More consumers will engage with mobile advertisements, Web sites, applications and mobile search functionality this holiday season, according to panelists.

Foster’s Treasury Wine Estates builds SMS database via mobile

Published: August 26, 2010

Foster’s Treasury Wine Estates used brand and product marketing in its SMS campaign to stand out from competitors and sell more wine.

Aug. 25: Webinar: Pizza Hut, Foster’s wines: Mobile brand and product marketing in-store and beyond

Published: August 6, 2010

How to conduct mobile brand and product marketing in-store, on the mobile Web and beyond? Learn from Pizza Hut and Foster’s Treasury Wine Estates, maker of Beringer and Stags' Leap, in this free webinar on Aug. 25. Please register.

IHOP sees 10 percent mobile coupon redemption rate

Published: April 1, 2010

Opt-in databases, mobile coupons and loyalty programs are at the top of the list of successful mobile marketing tactics for retail brands, according to an IHOP franchisee.

MMS yet to see success of mobile Web, app, SMS: Mobile Marketing Day panel

Published: March 5, 2010

NEW YORK - Instead of leveraging mobile for other assets, marketers need to leverage other assets for mobile.

ILoop Mobile helped parents put kids to bed on Xmas Eve

Published: December 28, 2009

Mobile marketing company iLoop Mobile launched a fun, free messaging service for parents this Christmas Eve that sends a text message from Santa to any U.S. mobile phone.

Hardee's mobile campaign dissected during ad:tech panel

Published: November 5, 2009

NEW YORK – There’s nothing that will showcase the effectiveness of a mobile marketing program like a living case study. Ad:tech attendees got just that.

Coke, Best Buy leveraging mobile to yield high customer retention: Study

Published: September 18, 2009

A new study released by Aberdeen Group found companies such as Coca-Cola and Best Buy are successfully integrating mobile marketing into their overall marketing strategy.